Carmex vs Dermal Therapy:Which is more popular?

Name: Carmex vs Dermal Therapy: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dermal Therapy had more branded searches than Carmex among lip care brands in New Zealand. Dermal Therapy had about 720 branded searches, while Carmex had 520. Dermal Therapy made up 8% of all lip care brand searches we track, and Carmex accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about lip care brands, Dermal Therapy appeared in four of the five answers and Carmex in none.

Among lip care brands in New Zealand in September 2026

Who do people search for more?

Dermal Therapy, about 38% more searches than Carmex

Dermal Therapy 720 searchesCarmex 520 searches

Who does AI mention more?

Dermal Therapy, mentioned in 4 of 5 answers, Carmex in 0

Dermal Therapy in 4 of 5Carmex in 0 of 5

Who does AI recommend more?

Dermal Therapy, the only one of the two named

Dermal Therapy first in 2Carmex never named

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Top lip care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dermal Therapy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carmex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Dermal Therapy	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Lanolips	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Burt's Bees	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Blistex	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Lucas Papaw	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
ChapStick	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Carmex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Dermal Therapy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lanolips3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Burt's Bees2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blistex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lucas Papaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lip care brands

5 answers

Asked ChatGPT
“Which lip care brand should I buy in New Zealand?”
1. 1Dermal Therapy
Asked ChatGPT
“What are the best lip care brands in New Zealand?”
1. 1Lanolips
2. 2Dermal Therapy
Asked ChatGPT
“What's the best lip care brand in New Zealand for dry lips?”
1. 1Dermal Therapy
2. 2Lanolips
Searched Google, AI Overview
“best lip balm”
1. 1Lanolips
2. 2Burt's Bees
Searched Google, AI Overview
“moisturising lip balm”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Carmex or Dermal Therapy more popular in search?

This chart shows how often people search Google for Carmex and Dermal Therapy by name. Each line represents a brand's share of searches for all seven lip care brands we track, month by month, from searches in New Zealand.

Carmex and Dermal Therapy among lip care brands in New Zealand, by month

Month	Lucas Papaw	Burt's Bees	Blistex	Lanolips	ChapStick	Dermal Therapy	Carmex
Oct 2025	20%	24.4%	16.7%	15.5%	10.1%	7.8%	5.5%
Nov 2025	15.8%	31%	14.6%	17.6%	9%	6.9%	5%
Dec 2025	15%	29.7%	14.5%	20.4%	8.3%	6.4%	5.7%
Jan 2026	20.5%	21.4%	18.5%	15.8%	9.7%	8.8%	5.2%
Feb 2026	21.4%	19.3%	18.9%	14.9%	9%	9.9%	6.5%
Mar 2026	22.7%	21.7%	17.5%	12.6%	9.4%	8.4%	7.7%
Apr 2026	19.2%	23.2%	16.8%	14.9%	10.2%	9.8%	5.9%
May 2026	23%	26.2%	16.2%	12.4%	8.7%	8.1%	5.4%
Jun 2026	26.4%	23%	17.4%	10.6%	8.8%	8.2%	5.5%
Jul 2026	23.7%	24.6%	19.2%	11.5%	9.3%	7.1%	4.7%
Aug 2026	23.1%	23.1%	19.8%	12%	9.3%	6.9%	5.8%
Sep 2026	19.9%	19.7%	19.6%	16.6%	10.6%	8%	5.7%

How has the Carmex and Dermal Therapy comparison changed over the last 12 months?

3 findings

Dermal Therapy was ahead of Carmex in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Carmex’s share of searches among lip care brands in New Zealand moved from 5.5% to 5.7%, and its estimated monthly branded searches moved from 420 to 520.
Across the 12 months ending September 2026, Dermal Therapy’s share of searches among lip care brands in New Zealand moved from 7.8% to 8%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for New Zealand lip care brands in September 2026?

2 changes

In September 2026, Dermal Therapy gained share of searches among lip care brands in New Zealand, from 6.9% to 8%.
Estimated monthly branded searches for Carmex in New Zealand rose 23.8% over 12 measured months, from 420 to 520 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Carmex’s and Dermal Therapy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.