Brandwave

Burt's Bees vs ergoPouch:Which is more popular?

In September 2026, ergoPouch had more branded searches than Burt's Bees among baby sleep sack brands in New Zealand. ergoPouch had about 1,920 branded searches, while Burt's Bees had 970. ergoPouch made up 20.6% of all baby sleep sack brand searches we track, and Burt's Bees accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about baby sleep sack brands, ergoPouch appeared in all five answers and Burt's Bees in one. ergoPouch was mentioned before Burt's Bees in every answer.

Among baby sleep sack brands in New Zealand in September 2026

Who do people search for more?

ergoPouch, about 2 searches for every 1 for Burt's Bees

ergoPouch 1.9K searchesBurt's Bees 970 searches

Who does AI mention more?

ergoPouch, mentioned in every answer we collected

ergoPouch in 5 of 5Burt's Bees in 1 of 5

Who does AI recommend more?

ergoPouch, named ahead of Burt's Bees in every answer

ergoPouch first in 4Burt's Bees never first

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Top baby sleep sack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ergoPouch appeared in all five answers. Burt's Bees was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ergoPouch was listed before Burt's Bees in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolbabe1st
  2. ergoPouch2nd
  3. Love to Dream3rd
  4. Nature Baby4th
  5. Ergobaby–
  6. Burt's Bees–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ergoPouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woolbabe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nature Baby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby sleep sack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Burt's Bees or ergoPouch more popular in search?

This chart shows how often people search Google for Burt's Bees and ergoPouch by name. Each line represents a brand's share of searches for all six baby sleep sack brands we track, month by month, from searches in New Zealand.

Burt's Bees and ergoPouch among baby sleep sack brands in New Zealand, by month

Share of searches by month for ergoPouch, Burt's Bees. The figures are in the table below the chart.

View monthly share of searches table
MonthWoolbabeErgobabyergoPouchLove to DreamBurt's BeesNature Baby
Oct 202525.8%19.4%20.2%13%14.5%7.1%
Nov 202524.5%16.6%17.7%14.5%16.3%10.4%
Dec 202522.4%17.1%16.8%13.5%23.4%6.7%
Jan 202625.1%18.9%22%13%10.6%10.5%
Feb 202627.8%18.7%21.8%11.9%8.9%10.9%
Mar 202635%15.9%24.1%10.2%8.1%6.7%
Apr 202633%16.3%25.2%10.8%7.5%7.2%
May 202638.9%15.5%21.7%9.2%8.3%6.3%
Jun 202626.2%17.6%23.9%12%10.4%9.9%
Jul 202626.1%18.6%20.6%11.7%12%11%
Aug 202624.2%20.9%24.2%12.4%11.4%6.9%
Sep 202624.2%23.7%20.6%11.6%10.4%9.5%

How has the Burt's Bees and ergoPouch comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Burt's Bees took it in December 2025, ergoPouch took it in January 2026.
  • Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands in New Zealand moved from 14.5% to 10.4%, and its estimated monthly branded searches moved from 1.2K to 970.
  • Across the 12 months ending September 2026, ergoPouch’s share of searches among baby sleep sack brands in New Zealand moved from 20.2% to 20.6%, and its estimated monthly branded searches moved from 1.7K to 1.9K.

How did search popularity change for New Zealand baby sleep sack brands in September 2026?

3 changes

  1. In September 2026, Ergobaby overtook ergoPouch to rank 2nd among baby sleep sack brands in New Zealand, with 23.7% of the searches.

  2. In September 2026, ergoPouch lost share of searches among baby sleep sack brands in New Zealand, from 24.2% to 20.6%.

  3. In September 2026, Burt's Bees lost share of searches among baby sleep sack brands in New Zealand, from 11.4% to 10.4%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Burt's Bees’ and ergoPouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burt's Bees

7 branded search terms

  • burt s bees
  • burts bees
  • burts bees cuticle cream
  • burts bees hand cream
  • burts bees inc
  • burts bees pomegranate
  • burtsbees

ergoPouch

8 branded search terms

  • cocoon ergopouch
  • ergo pouch
  • ergopouch
  • ergopouch 1 tog
  • ergopouch 2 5
  • ergopouch sleep sack
  • ergopouch tog
  • ergopouch tuck sheet

How the Brand Demand Index is measured

Other head-to-heads among baby sleep sack brands

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