Kids clothing brands in New Zealand:Which brands are most popular in search?
In August 2026, Jamie Kay was the most searched among kids clothing brands in New Zealand, with an estimated 27K branded searches and 47.7% estimated Share of Search within this set.
Jamie Kay47.7%Cotton On Kids39.3%
Bear & Moo10.3%
Huxbaby2.8%
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Share of SearchLeaderboard
Compare the baby and kids clothing brands New Zealand parents dress their children in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jamie Kay, Cotton On Kids, Bear & Moo, Huxbaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Jamie Kay | Cotton On Kids | Bear & Moo | Huxbaby |
|---|---|---|---|---|
| Oct 2025 | 38.7% | 41.1% | 16% | 4.2% |
| Nov 2025 | 37.5% | 42% | 16.2% | 4.3% |
| Dec 2025 | 37.8% | 49.6% | 10.6% | 2% |
| Jan 2026 | 47.7% | 33.8% | 16.1% | 2.4% |
| Feb 2026 | 45.1% | 39.4% | 12.5% | 3% |
| Mar 2026 | 47.2% | 41.4% | 8.9% | 2.5% |
| Apr 2026 | 41.2% | 46.1% | 9.9% | 2.8% |
| May 2026 | 46.4% | 40.3% | 10.7% | 2.7% |
| Jun 2026 | 43.7% | 38.2% | 12.2% | 5.9% |
| Jul 2026 | 39.9% | 42.2% | 13.5% | 4.5% |
| Aug 2026 | 47.7% | 39.3% | 10.3% | 2.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.7% | 27K | +57.6% | +7.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.3% | 22.2K | +22.7% | -2.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.3% | 5.8K | +0.34% | -3.2 points | |
| 4, held 4th | 2.8% | 1.6K | -18.8% | -1.7 points |
47.7%
moved from 2nd to 1st · 27K estimated branded searches · +57.6% vs prior month · +7.8 points
39.3%
moved from 1st to 2nd · 22.2K estimated branded searches · +22.7% vs prior month · -2.9 points
10.3%
held 3rd · 5.8K estimated branded searches · +0.34% vs prior month · -3.2 points
4.
Huxbaby2.8%
held 4th · 1.6K estimated branded searches · -18.8% vs prior month · -1.7 points
Compare search popularity between leading brands
- Jamie Kay vs Bear & Moo: compare search popularity
- Jamie Kay vs Huxbaby: compare search popularity
- Cotton On Kids vs Bear & Moo: compare search popularity
- Cotton On Kids vs Huxbaby: compare search popularity
- Bear & Moo vs Huxbaby: compare search popularity
- Compare any of these brands
Which brand is most popular in search among kids clothing brands in New Zealand?
4 brands
In August 2026, Jamie Kay was the most searched among kids clothing brands in New Zealand, with an estimated 27K branded searches and 47.7% estimated Share of Search within this set. Cotton On Kids is in 2nd place, 8.4 percentage points behind at 39.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Jamie Kay | 38.7% → 47.7% | 47.7%Aug 2026 | 37.5%Nov 2025 | 2nd → 1st |
| Cotton On Kids | 41.1% → 39.3% | 49.6%Dec 2025 | 33.8%Jan 2026 | 1st → 2nd |
| Bear & Moo | 16% → 10.3% | 16.2%Nov 2025 | 8.9%Mar 2026 | 3rd |
| Huxbaby | 4.2% → 2.8% | 5.9%Jun 2026 | 2%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Jamie Kay’s estimated Share of Search among kids clothing brands in New Zealand increased from 38.7% to 47.7%.
- Across the 11 months ending August 2026, Cotton On Kids’ estimated Share of Search among kids clothing brands in New Zealand decreased from 41.1% to 39.3%.
- Across the 11 months ending August 2026, Bear & Moo’s estimated Share of Search among kids clothing brands in New Zealand decreased from 16% to 10.3%.
- Across the 11 months ending August 2026, Huxbaby’s estimated Share of Search among kids clothing brands in New Zealand decreased from 4.2% to 2.8%.
- Across the 11 months ending August 2026, Jamie Kay’s estimated Share of Search among kids clothing brands in New Zealand peaked at 47.7% in August 2026 and was lowest at 37.5% in November 2025.
- Across the 11 months ending August 2026, Cotton On Kids’ estimated Share of Search among kids clothing brands in New Zealand peaked at 49.6% in December 2025 and was lowest at 33.8% in January 2026.
- Across the 11 months ending August 2026, Bear & Moo’s estimated Share of Search among kids clothing brands in New Zealand peaked at 16.2% in November 2025 and was lowest at 8.9% in March 2026.
- Across the 11 months ending August 2026, Huxbaby’s estimated Share of Search among kids clothing brands in New Zealand peaked at 5.9% in June 2026 and was lowest at 2% in December 2025.
- Across the 11 months ending August 2026, Jamie Kay rose from 2nd to 1st among kids clothing brands in New Zealand.
- Across the 11 months ending August 2026, Cotton On Kids fell from 1st to 2nd among kids clothing brands in New Zealand.
How did search popularity change for New Zealand kids clothing brands in August 2026?
4 changes
In August 2026, Jamie Kay overtook Cotton On Kids to take the highest estimated Share of Search among kids clothing brands in New Zealand, at 47.7%.
In August 2026, Bear & Moo lost estimated Share of Search among kids clothing brands in New Zealand, from 13.5% to 10.3%.
In August 2026, Cotton On Kids lost estimated Share of Search among kids clothing brands in New Zealand, from 42.2% to 39.3%.
In August 2026, Huxbaby lost estimated Share of Search among kids clothing brands in New Zealand, from 4.5% to 2.8%.
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