Bear & Moo vs Cotton On Kids:Which is more popular by branded search in New Zealand?
In August 2026, Cotton On Kids had more branded searches than Bear & Moo among kids clothing brands in New Zealand. Cotton On Kids was estimated to have 22.2K branded searches compared to Bear & Moo’s 5.8K, and held a 39.3% Share of Search versus Bear & Moo’s 10.3%.
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Which is more popular in search, Bear & Moo or Cotton On Kids?
Compare the baby and kids clothing brands New Zealand parents dress their children in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cotton On Kids, Bear & Moo. The figures are in the table below the chart.
View monthly share of search table
| Month | Jamie Kay | Cotton On Kids | Bear & Moo | Huxbaby |
|---|---|---|---|---|
| Oct 2025 | 38.7% | 41.1% | 16% | 4.2% |
| Nov 2025 | 37.5% | 42% | 16.2% | 4.3% |
| Dec 2025 | 37.8% | 49.6% | 10.6% | 2% |
| Jan 2026 | 47.7% | 33.8% | 16.1% | 2.4% |
| Feb 2026 | 45.1% | 39.4% | 12.5% | 3% |
| Mar 2026 | 47.2% | 41.4% | 8.9% | 2.5% |
| Apr 2026 | 41.2% | 46.1% | 9.9% | 2.8% |
| May 2026 | 46.4% | 40.3% | 10.7% | 2.7% |
| Jun 2026 | 43.7% | 38.2% | 12.2% | 5.9% |
| Jul 2026 | 39.9% | 42.2% | 13.5% | 4.5% |
| Aug 2026 | 47.7% | 39.3% | 10.3% | 2.8% |
| Sep 2026 | — | — | — | — |
How has the Bear & Moo and Cotton On Kids comparison changed over the last 12 months?
3 findings
- Cotton On Kids was ahead of Bear & Moo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bear & Moo’s estimated Share of Search among kids clothing brands in New Zealand moved from 16% to 10.3%, and its estimated monthly branded searches moved from 8.6K to 5.8K.
- Across the 11 months ending August 2026, Cotton On Kids’ estimated Share of Search among kids clothing brands in New Zealand moved from 41.1% to 39.3%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for New Zealand kids clothing brands in August 2026?
3 changes
In August 2026, Jamie Kay overtook Cotton On Kids to take the highest estimated Share of Search among kids clothing brands in New Zealand, at 47.7%.
In August 2026, Bear & Moo lost estimated Share of Search among kids clothing brands in New Zealand, from 13.5% to 10.3%.
In August 2026, Cotton On Kids lost estimated Share of Search among kids clothing brands in New Zealand, from 42.2% to 39.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bear & Moo’s and Cotton On Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bear & Moo
7 branded search terms
- bear & moo
- bear and moo
- bear and moo nappies
- bear and moo reusable nappies
- bear and moo swim nappy
- bear moo
- bearmoo
Cotton On Kids
1 branded search term
- cotton on kids
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