How popular isCotton On Kids in search?
In August 2026, there were an estimated 22.2K branded searches for Cotton On Kids in New Zealand which held steady over the last 11 months. Cotton On Kids holds 39.3% estimated Share of Search among New Zealand kids clothing brands and is ranked 2nd of 4 competitors for search popularity.
Jamie Kay47.7%Cotton On Kids39.3%
Bear & Moo10.3%
Huxbaby2.8%
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Which kids clothing brands compete with Cotton On Kids?
Share of Search by month for Jamie Kay, Cotton On Kids, Bear & Moo, Huxbaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Jamie Kay | Cotton On Kids | Bear & Moo | Huxbaby |
|---|---|---|---|---|
| Oct 2025 | 38.7% | 41.1% | 16% | 4.2% |
| Nov 2025 | 37.5% | 42% | 16.2% | 4.3% |
| Dec 2025 | 37.8% | 49.6% | 10.6% | 2% |
| Jan 2026 | 47.7% | 33.8% | 16.1% | 2.4% |
| Feb 2026 | 45.1% | 39.4% | 12.5% | 3% |
| Mar 2026 | 47.2% | 41.4% | 8.9% | 2.5% |
| Apr 2026 | 41.2% | 46.1% | 9.9% | 2.8% |
| May 2026 | 46.4% | 40.3% | 10.7% | 2.7% |
| Jun 2026 | 43.7% | 38.2% | 12.2% | 5.9% |
| Jul 2026 | 39.9% | 42.2% | 13.5% | 4.5% |
| Aug 2026 | 47.7% | 39.3% | 10.3% | 2.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.7% | 27K | +57.6% | +7.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.3% | 22.2K | +22.7% | -2.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.3% | 5.8K | +0.34% | -3.2 points | |
| 4, held 4th | 2.8% | 1.6K | -18.8% | -1.7 points |
47.7%
moved from 2nd to 1st · 27K estimated branded searches · +57.6% vs prior month · +7.8 points
39.3%
moved from 1st to 2nd · 22.2K estimated branded searches · +22.7% vs prior month · -2.9 points
10.3%
held 3rd · 5.8K estimated branded searches · +0.34% vs prior month · -3.2 points
4.
Huxbaby2.8%
held 4th · 1.6K estimated branded searches · -18.8% vs prior month · -1.7 points
Compare search popularity between Cotton On Kids and its closest rivals
How has branded search demand for Cotton On Kids changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cotton On Kids in New Zealand held steady at 22.2K.
- Across the 11 months ending August 2026, Cotton On Kids’ estimated Share of Search among kids clothing brands in New Zealand decreased from 41.1% to 39.3%.
- Across the 11 months ending August 2026, Cotton On Kids’ estimated Share of Search among kids clothing brands in New Zealand peaked at 49.6% in December 2025 and was lowest at 33.8% in January 2026.
- Across the 11 months ending August 2026, Cotton On Kids fell from 1st to 2nd among kids clothing brands in New Zealand.
How did search popularity change for New Zealand kids clothing brands in August 2026?
4 changes
In August 2026, Jamie Kay overtook Cotton On Kids to take the highest estimated Share of Search among kids clothing brands in New Zealand, at 47.7%.
In August 2026, Bear & Moo lost estimated Share of Search among kids clothing brands in New Zealand, from 13.5% to 10.3%.
In August 2026, Cotton On Kids lost estimated Share of Search among kids clothing brands in New Zealand, from 42.2% to 39.3%.
In August 2026, Huxbaby lost estimated Share of Search among kids clothing brands in New Zealand, from 4.5% to 2.8%.
How is Cotton On Kids measured?
Brandwave collects information about searches that people make online using Cotton On Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cotton on kids
Who owns Cotton On Kids?
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Is Cotton On Kids your brand?
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