Cotton On Kids vs Huxbaby:Which is more popular by branded search in New Zealand?
In August 2026, Cotton On Kids had more branded searches than Huxbaby among kids clothing brands in New Zealand. Cotton On Kids was estimated to have 22.2K branded searches compared to Huxbaby’s 1.6K, and held a 39.3% Share of Search versus Huxbaby’s 2.8%.
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Which is more popular in search, Cotton On Kids or Huxbaby?
Compare the baby and kids clothing brands New Zealand parents dress their children in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cotton On Kids, Huxbaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Jamie Kay | Cotton On Kids | Bear & Moo | Huxbaby |
|---|---|---|---|---|
| Oct 2025 | 38.7% | 41.1% | 16% | 4.2% |
| Nov 2025 | 37.5% | 42% | 16.2% | 4.3% |
| Dec 2025 | 37.8% | 49.6% | 10.6% | 2% |
| Jan 2026 | 47.7% | 33.8% | 16.1% | 2.4% |
| Feb 2026 | 45.1% | 39.4% | 12.5% | 3% |
| Mar 2026 | 47.2% | 41.4% | 8.9% | 2.5% |
| Apr 2026 | 41.2% | 46.1% | 9.9% | 2.8% |
| May 2026 | 46.4% | 40.3% | 10.7% | 2.7% |
| Jun 2026 | 43.7% | 38.2% | 12.2% | 5.9% |
| Jul 2026 | 39.9% | 42.2% | 13.5% | 4.5% |
| Aug 2026 | 47.7% | 39.3% | 10.3% | 2.8% |
| Sep 2026 | — | — | — | — |
How has the Cotton On Kids and Huxbaby comparison changed over the last 12 months?
3 findings
- Cotton On Kids was ahead of Huxbaby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cotton On Kids’ estimated Share of Search among kids clothing brands in New Zealand moved from 41.1% to 39.3%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Huxbaby’s estimated Share of Search among kids clothing brands in New Zealand moved from 4.2% to 2.8%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
How did search popularity change for New Zealand kids clothing brands in August 2026?
3 changes
In August 2026, Jamie Kay overtook Cotton On Kids to take the highest estimated Share of Search among kids clothing brands in New Zealand, at 47.7%.
In August 2026, Cotton On Kids lost estimated Share of Search among kids clothing brands in New Zealand, from 42.2% to 39.3%.
In August 2026, Huxbaby lost estimated Share of Search among kids clothing brands in New Zealand, from 4.5% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Cotton On Kids’ and Huxbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cotton On Kids
1 branded search term
- cotton on kids
Huxbaby
7 branded search terms
- huxbaby
- huxbaby com
- huxbaby dress
- huxbaby near me
- huxbaby nz
- huxbaby sale
- huxbaby swimwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.