How popular isHuxbaby in search?
In August 2026, there were an estimated 1.6K branded searches for Huxbaby in New Zealand which is down 31.6% over the last 11 months. Huxbaby holds 2.8% estimated Share of Search among New Zealand kids clothing brands and is ranked 4th of 4 competitors for search popularity.
Jamie Kay47.7%Cotton On Kids39.3%
Bear & Moo10.3%
Huxbaby2.8%
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Which kids clothing brands compete with Huxbaby?
Share of Search by month for Jamie Kay, Cotton On Kids, Bear & Moo, Huxbaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Jamie Kay | Cotton On Kids | Bear & Moo | Huxbaby |
|---|---|---|---|---|
| Oct 2025 | 38.7% | 41.1% | 16% | 4.2% |
| Nov 2025 | 37.5% | 42% | 16.2% | 4.3% |
| Dec 2025 | 37.8% | 49.6% | 10.6% | 2% |
| Jan 2026 | 47.7% | 33.8% | 16.1% | 2.4% |
| Feb 2026 | 45.1% | 39.4% | 12.5% | 3% |
| Mar 2026 | 47.2% | 41.4% | 8.9% | 2.5% |
| Apr 2026 | 41.2% | 46.1% | 9.9% | 2.8% |
| May 2026 | 46.4% | 40.3% | 10.7% | 2.7% |
| Jun 2026 | 43.7% | 38.2% | 12.2% | 5.9% |
| Jul 2026 | 39.9% | 42.2% | 13.5% | 4.5% |
| Aug 2026 | 47.7% | 39.3% | 10.3% | 2.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.7% | 27K | +57.6% | +7.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.3% | 22.2K | +22.7% | -2.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.3% | 5.8K | +0.34% | -3.2 points | |
| 4, held 4th | 2.8% | 1.6K | -18.8% | -1.7 points |
47.7%
moved from 2nd to 1st · 27K estimated branded searches · +57.6% vs prior month · +7.8 points
39.3%
moved from 1st to 2nd · 22.2K estimated branded searches · +22.7% vs prior month · -2.9 points
10.3%
held 3rd · 5.8K estimated branded searches · +0.34% vs prior month · -3.2 points
4.
Huxbaby2.8%
held 4th · 1.6K estimated branded searches · -18.8% vs prior month · -1.7 points
Compare search popularity between Huxbaby and its closest rivals
How has branded search demand for Huxbaby changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Huxbaby in New Zealand fell from 2.3K to 1.6K.
- Across the 11 months ending August 2026, Huxbaby’s estimated Share of Search among kids clothing brands in New Zealand decreased from 4.2% to 2.8%.
- Across the 11 months ending August 2026, Huxbaby’s estimated Share of Search among kids clothing brands in New Zealand peaked at 5.9% in June 2026 and was lowest at 2% in December 2025.
How did search popularity change for New Zealand kids clothing brands in August 2026?
4 changes
In August 2026, Jamie Kay overtook Cotton On Kids to take the highest estimated Share of Search among kids clothing brands in New Zealand, at 47.7%.
In August 2026, Bear & Moo lost estimated Share of Search among kids clothing brands in New Zealand, from 13.5% to 10.3%.
In August 2026, Cotton On Kids lost estimated Share of Search among kids clothing brands in New Zealand, from 42.2% to 39.3%.
In August 2026, Huxbaby lost estimated Share of Search among kids clothing brands in New Zealand, from 4.5% to 2.8%.
How is Huxbaby measured?
Brandwave collects information about searches that people make online using Huxbaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- huxbaby
- huxbaby com
- huxbaby dress
- huxbaby near me
- huxbaby nz
- huxbaby sale
- huxbaby swimwear
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Is Huxbaby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.