Brandwave

How popular isBear & Moo in search?

In August 2026, there were an estimated 5.8K branded searches for Bear & Moo in New Zealand which is down 32.6% over the last 11 months. Bear & Moo holds 10.3% estimated Share of Search among New Zealand kids clothing brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Jamie Kay47.7%
  2. Cotton On Kids39.3%
  3. Bear & Moo10.3%
  4. Huxbaby2.8%
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Which kids clothing brands compete with Bear & Moo?

Bear & Moo against kids clothing brands in New Zealand, by month

Share of Search by month for Jamie Kay, Cotton On Kids, Bear & Moo, Huxbaby. The figures are in the table below the chart.

View monthly share of search table
MonthJamie KayCotton On KidsBear & MooHuxbaby
Oct 202538.7%41.1%16%4.2%
Nov 202537.5%42%16.2%4.3%
Dec 202537.8%49.6%10.6%2%
Jan 202647.7%33.8%16.1%2.4%
Feb 202645.1%39.4%12.5%3%
Mar 202647.2%41.4%8.9%2.5%
Apr 202641.2%46.1%9.9%2.8%
May 202646.4%40.3%10.7%2.7%
Jun 202643.7%38.2%12.2%5.9%
Jul 202639.9%42.2%13.5%4.5%
Aug 202647.7%39.3%10.3%2.8%
Sep 2026————

  1. 1.Jamie Kay

    47.7%

    moved from 2nd to 1st · 27K estimated branded searches · +57.6% vs prior month · +7.8 points

  2. 2.Cotton On Kids

    39.3%

    moved from 1st to 2nd · 22.2K estimated branded searches · +22.7% vs prior month · -2.9 points

  3. 3.Bear & Moo

    10.3%

    held 3rd · 5.8K estimated branded searches · +0.34% vs prior month · -3.2 points

  4. 4.Huxbaby

    2.8%

    held 4th · 1.6K estimated branded searches · -18.8% vs prior month · -1.7 points

Compare search popularity between Bear & Moo and its closest rivals

How has branded search demand for Bear & Moo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bear & Moo in New Zealand fell from 8.6K to 5.8K.
  • Across the 11 months ending August 2026, Bear & Moo’s estimated Share of Search among kids clothing brands in New Zealand decreased from 16% to 10.3%.
  • Across the 11 months ending August 2026, Bear & Moo’s estimated Share of Search among kids clothing brands in New Zealand peaked at 16.2% in November 2025 and was lowest at 8.9% in March 2026.

How did search popularity change for New Zealand kids clothing brands in August 2026?

  1. In August 2026, Jamie Kay overtook Cotton On Kids to take the highest estimated Share of Search among kids clothing brands in New Zealand, at 47.7%.

  2. In August 2026, Bear & Moo lost estimated Share of Search among kids clothing brands in New Zealand, from 13.5% to 10.3%.

  3. In August 2026, Cotton On Kids lost estimated Share of Search among kids clothing brands in New Zealand, from 42.2% to 39.3%.

  4. In August 2026, Huxbaby lost estimated Share of Search among kids clothing brands in New Zealand, from 4.5% to 2.8%.

How is Bear & Moo measured?

Brandwave collects information about searches that people make online using Bear & Moo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • bear & moo
  • bear and moo
  • bear and moo nappies
  • bear and moo reusable nappies
  • bear and moo swim nappy
  • bear moo
  • bearmoo

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How the Brand Demand Index is measured

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