Bear & Moo vs Huxbaby:Which is more popular by branded search in New Zealand?
In August 2026, Bear & Moo had more branded searches than Huxbaby among kids clothing brands in New Zealand. Bear & Moo was estimated to have 5.8K branded searches compared to Huxbaby’s 1.6K, and held a 10.3% Share of Search versus Huxbaby’s 2.8%.
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Which is more popular in search, Bear & Moo or Huxbaby?
Compare the baby and kids clothing brands New Zealand parents dress their children in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bear & Moo, Huxbaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Jamie Kay | Cotton On Kids | Bear & Moo | Huxbaby |
|---|---|---|---|---|
| Oct 2025 | 38.7% | 41.1% | 16% | 4.2% |
| Nov 2025 | 37.5% | 42% | 16.2% | 4.3% |
| Dec 2025 | 37.8% | 49.6% | 10.6% | 2% |
| Jan 2026 | 47.7% | 33.8% | 16.1% | 2.4% |
| Feb 2026 | 45.1% | 39.4% | 12.5% | 3% |
| Mar 2026 | 47.2% | 41.4% | 8.9% | 2.5% |
| Apr 2026 | 41.2% | 46.1% | 9.9% | 2.8% |
| May 2026 | 46.4% | 40.3% | 10.7% | 2.7% |
| Jun 2026 | 43.7% | 38.2% | 12.2% | 5.9% |
| Jul 2026 | 39.9% | 42.2% | 13.5% | 4.5% |
| Aug 2026 | 47.7% | 39.3% | 10.3% | 2.8% |
| Sep 2026 | — | — | — | — |
How has the Bear & Moo and Huxbaby comparison changed over the last 12 months?
3 findings
- Bear & Moo was ahead of Huxbaby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bear & Moo’s estimated Share of Search among kids clothing brands in New Zealand moved from 16% to 10.3%, and its estimated monthly branded searches moved from 8.6K to 5.8K.
- Across the 11 months ending August 2026, Huxbaby’s estimated Share of Search among kids clothing brands in New Zealand moved from 4.2% to 2.8%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
How did search popularity change for New Zealand kids clothing brands in August 2026?
2 changes
In August 2026, Bear & Moo lost estimated Share of Search among kids clothing brands in New Zealand, from 13.5% to 10.3%.
In August 2026, Huxbaby lost estimated Share of Search among kids clothing brands in New Zealand, from 4.5% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Bear & Moo’s and Huxbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bear & Moo
7 branded search terms
- bear & moo
- bear and moo
- bear and moo nappies
- bear and moo reusable nappies
- bear and moo swim nappy
- bear moo
- bearmoo
Huxbaby
7 branded search terms
- huxbaby
- huxbaby com
- huxbaby dress
- huxbaby near me
- huxbaby nz
- huxbaby sale
- huxbaby swimwear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.