Brandwave

How popular isNature Baby?

In September 2026, people searched for Nature Baby by name about 880 times in New Zealand, a 49.2% increase from the previous year. These searches made up 7.6% of all New Zealand baby sleepwear brand searches, placing Nature Baby sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about baby sleepwear brands, Nature Baby appeared in three of the four answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Nature Baby is the sixth most searched of 8 competitors and the second most recommended in AI answers.

  1. Love to DreamShare of searches 34.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. WoolbabeShare of searches 21.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. ergoPouchShare of searches 18.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. DimplesShare of searches 8.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. Nature BabyShare of searches 7.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top baby sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nature Baby was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nature Baby is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolbabe1st
  2. Nature Baby2nd
  3. Dimples3rd
  4. Love to Dream4th
  5. Babu5th
  6. ergoPouch6th
  7. Halo–
  8. Mokopuna–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woolbabe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nature Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ergoPouch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dimples2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Babu2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Love to Dream1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Halo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby sleepwear brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby sleepwear brands compete with Nature Baby?

Nature Baby against baby sleepwear brands in New Zealand, by month

Share of searches by month for Love to Dream, Woolbabe, ergoPouch, Dimples, Babu, Nature Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthLove to DreamWoolbabeergoPouchDimplesBabuNature BabyHaloMokopuna
Oct 202531.6%21.9%17.3%11.8%9.1%5.4%2.2%0.82%
Nov 202533.2%20%14.3%12.4%10.1%7.7%1.5%0.7%
Dec 202534.5%18.2%13.8%16.4%9%4.9%2.5%0.72%
Jan 202633%19.1%16.9%13.2%7.3%7.3%2.3%0.91%
Feb 202629.7%21.9%17%11.5%7.8%7.8%3.4%0.97%
Mar 202627%28.5%19.3%8.8%6.7%4.9%3.8%1.1%
Apr 202624.9%26.8%20.3%11.4%7.1%5.1%3.3%1.1%
May 202625.9%31.8%18%8.5%6.6%4.7%3.4%1.1%
Jun 202629.8%19.8%17.7%12%7.5%6.6%5.9%0.83%
Jul 202634%19.3%15.5%11.7%6.4%7.3%4.9%0.8%
Aug 202633.3%19.8%19.6%10.9%7.4%5%3.4%0.67%
Sep 202634.3%21.2%18.2%8.6%7.6%7.6%1.6%0.78%

  1. 1.Love to Dream

    34.3%

    Held 1st. 4K estimated branded searches, +0.51% vs prior month. Share +1 points.

  2. 2.Woolbabe

    21.2%

    Held 2nd. 2.5K estimated branded searches, +4.7% vs prior month. Share +1.5 points.

  3. 3.ergoPouch

    18.2%

    Held 3rd. 2.1K estimated branded searches, -9.4% vs prior month. Share -1.4 points.

  4. 4.Dimples

    8.6%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -2.3 points.

  5. 5.Babu

    7.6%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Nature Baby

    7.6%

    Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +2.6 points.

  7. 7.Halo

    1.6%

    Held 7th. 190 estimated branded searches, -52.5% vs prior month. Share -1.7 points.

  8. 8.Mokopuna

    0.78%

    Held 8th. 90 estimated branded searches, +12.5% vs prior month. Share +0.1 points.

Compare popularity between Nature Baby and its closest rivals

Every comparison with Nature Baby

18 comparisons

How has branded search demand for Nature Baby changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nature Baby in New Zealand rose from 590 to 880.
  • Across the 12 months ending September 2026, Nature Baby’s share of searches among baby sleepwear brands in New Zealand increased from 5.4% to 7.6%.
  • Across the 12 months ending September 2026, Nature Baby’s share of searches among baby sleepwear brands in New Zealand peaked at 7.8% in February 2026 and was lowest at 4.7% in May 2026.

How did search popularity change for New Zealand baby sleepwear brands in September 2026?

6 changes

  1. In September 2026, Nature Baby gained share of searches among baby sleepwear brands in New Zealand, from 5% to 7.6%.

  2. In September 2026, Woolbabe gained share of searches among baby sleepwear brands in New Zealand, from 19.8% to 21.2%.

  3. In September 2026, Love to Dream gained share of searches among baby sleepwear brands in New Zealand, from 33.3% to 34.3%.

  4. In September 2026, Dimples lost share of searches among baby sleepwear brands in New Zealand, from 10.9% to 8.6%.

  5. In September 2026, Halo lost share of searches among baby sleepwear brands in New Zealand, from 3.4% to 1.6%.

  6. In September 2026, ergoPouch lost share of searches among baby sleepwear brands in New Zealand, from 19.6% to 18.2%.

How are Nature Baby’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nature Baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • naturebaby

Do you work for Nature Baby? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nature Baby compete?

Nature Baby is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kids clothing brands5th of 52%Show ranking
Cot sheets brands6th of 94.5%Show ranking
Baby sleepwear brands6th of 87.6%Shown above
Baby sleep sack brands6th of 69.5%Show ranking
Creator with pink hair and a pink jacket

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