Brandwave

How popular isHalo?

In September 2026, people searched for Halo by name about 190 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 1.6% of all New Zealand baby sleepwear brand searches, placing Halo seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about baby sleepwear brands, Halo did not appear in any of the answers.

Search and AI answers in September 2026

Halo is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. Love to DreamShare of searches 34.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. WoolbabeShare of searches 21.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. ergoPouchShare of searches 18.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. DimplesShare of searches 8.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. HaloShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top baby sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Halo did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolbabe1st
  2. Nature Baby2nd
  3. Dimples3rd
  4. Love to Dream4th
  5. Babu5th
  6. ergoPouch6th
  7. Halo–
  8. Mokopuna–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woolbabe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nature Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ergoPouch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dimples2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Babu2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Love to Dream1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Halo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby sleepwear brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby sleepwear brands compete with Halo?

Halo against baby sleepwear brands in New Zealand, by month

Share of searches by month for Love to Dream, Woolbabe, ergoPouch, Dimples, Babu, Nature Baby, Halo. The figures are in the table below the chart.

View monthly share of searches table
MonthLove to DreamWoolbabeergoPouchDimplesBabuNature BabyHaloMokopuna
Oct 202531.6%21.9%17.3%11.8%9.1%5.4%2.2%0.82%
Nov 202533.2%20%14.3%12.4%10.1%7.7%1.5%0.7%
Dec 202534.5%18.2%13.8%16.4%9%4.9%2.5%0.72%
Jan 202633%19.1%16.9%13.2%7.3%7.3%2.3%0.91%
Feb 202629.7%21.9%17%11.5%7.8%7.8%3.4%0.97%
Mar 202627%28.5%19.3%8.8%6.7%4.9%3.8%1.1%
Apr 202624.9%26.8%20.3%11.4%7.1%5.1%3.3%1.1%
May 202625.9%31.8%18%8.5%6.6%4.7%3.4%1.1%
Jun 202629.8%19.8%17.7%12%7.5%6.6%5.9%0.83%
Jul 202634%19.3%15.5%11.7%6.4%7.3%4.9%0.8%
Aug 202633.3%19.8%19.6%10.9%7.4%5%3.4%0.67%
Sep 202634.3%21.2%18.2%8.6%7.6%7.6%1.6%0.78%

  1. 1.Love to Dream

    34.3%

    Held 1st. 4K estimated branded searches, +0.51% vs prior month. Share +1 points.

  2. 2.Woolbabe

    21.2%

    Held 2nd. 2.5K estimated branded searches, +4.7% vs prior month. Share +1.5 points.

  3. 3.ergoPouch

    18.2%

    Held 3rd. 2.1K estimated branded searches, -9.4% vs prior month. Share -1.4 points.

  4. 4.Dimples

    8.6%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -2.3 points.

  5. 5.Babu

    7.6%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Nature Baby

    7.6%

    Held 6th. 880 estimated branded searches, +49.2% vs prior month. Share +2.6 points.

  7. 7.Halo

    1.6%

    Held 7th. 190 estimated branded searches, -52.5% vs prior month. Share -1.7 points.

  8. 8.Mokopuna

    0.78%

    Held 8th. 90 estimated branded searches, +12.5% vs prior month. Share +0.1 points.

Compare popularity between Halo and its closest rivals

Every comparison with Halo

7 comparisons

How has branded search demand for Halo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Halo in New Zealand fell from 240 to 190.
  • Across the 12 months ending September 2026, Halo’s share of searches among baby sleepwear brands in New Zealand decreased from 2.2% to 1.6%.
  • Across the 12 months ending September 2026, Halo’s share of searches among baby sleepwear brands in New Zealand peaked at 5.9% in June 2026 and was lowest at 1.5% in November 2025.

How did search popularity change for New Zealand baby sleepwear brands in September 2026?

6 changes

  1. In September 2026, Nature Baby gained share of searches among baby sleepwear brands in New Zealand, from 5% to 7.6%.

  2. In September 2026, Woolbabe gained share of searches among baby sleepwear brands in New Zealand, from 19.8% to 21.2%.

  3. In September 2026, Love to Dream gained share of searches among baby sleepwear brands in New Zealand, from 33.3% to 34.3%.

  4. In September 2026, Dimples lost share of searches among baby sleepwear brands in New Zealand, from 10.9% to 8.6%.

  5. In September 2026, Halo lost share of searches among baby sleepwear brands in New Zealand, from 3.4% to 1.6%.

  6. In September 2026, ergoPouch lost share of searches among baby sleepwear brands in New Zealand, from 19.6% to 18.2%.

How are Halo’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Halo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • halo bassinet
  • halo sleep sack
  • halo sleep suit
  • halo sleeping bag
  • halo swaddle
  • sleep swaddle halo

Do you work for Halo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Halo compete?

Halo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby sleepwear brands7th of 81.6%Shown above
Baby swaddle brands4th of 51.8%Show ranking
Creator with pink hair and a pink jacket

Is Halo your brand?

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