Brandwave

How popular isHalo?

In September 2026, people searched for Halo by name about 190 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 1.8% of all New Zealand baby swaddle brand searches, placing Halo fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about baby swaddle brands, Halo did not appear in any of the answers.

Search and AI answers in September 2026

Halo is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. WoolbabeShare of searches 41.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. ergoPouchShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Love to DreamShare of searches 19.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HaloShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MokopunaShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top baby swaddle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Halo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Love to Dream1st
  2. ergoPouch2nd
  3. Woolbabe3rd
  4. Halo–
  5. Mokopuna–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ergoPouch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woolbabe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Halo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mokopuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby swaddle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby swaddle brands compete with Halo?

Halo against baby swaddle brands in New Zealand, by month

Share of searches by month for Woolbabe, ergoPouch, Love to Dream, Halo. The figures are in the table below the chart.

View monthly share of searches table
MonthWoolbabeergoPouchLove to DreamHaloMokopuna
Oct 202542%32.8%21.1%2.7%1.4%
Nov 202541.8%30.2%24.8%2%1.3%
Dec 202540.1%30.1%24.1%4.5%1.3%
Jan 202639.6%34.7%20.6%3.4%1.7%
Feb 202642%32.8%17.9%5.6%1.7%
Mar 202647.4%32.6%13.9%4.4%1.8%
Apr 202645.4%34.6%14.9%3.3%1.9%
May 202653.8%30%12.8%1.7%1.7%
Jun 202640.6%37.1%18.6%2.1%1.6%
Jul 202642.1%33.2%18.9%4.1%1.6%
Aug 202638%38%19.4%3.3%1.3%
Sep 202641.5%35.4%19.9%1.8%1.3%

  1. 1.Woolbabe

    41.5%

    Moved from 2nd to 1st. 2.3K estimated branded searches, +8.7% vs prior month. Share +3.5 points.

  2. 2.ergoPouch

    35.4%

    Moved from 1st to 2nd. 1.9K estimated branded searches, -7.2% vs prior month. Share -2.6 points.

  3. 3.Love to Dream

    19.9%

    Held 3rd. 1.1K estimated branded searches, +1.9% vs prior month. Share +0.5 points.

  4. 4.Halo

    1.8%

    Held 4th. 100 estimated branded searches, -44.4% vs prior month. Share -1.5 points.

  5. 5.Mokopuna

    1.3%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Halo and its closest rivals

Every comparison with Halo

7 comparisons

How has branded search demand for Halo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Halo in New Zealand fell from 240 to 190.
  • Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand decreased from 2.7% to 1.8%.
  • Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand peaked at 5.6% in February 2026 and was lowest at 1.7% in May 2026.

How did search popularity change for New Zealand baby swaddle brands in September 2026?

4 changes

  1. In September 2026, Woolbabe overtook ergoPouch to become the leader among baby swaddle brands in New Zealand, with 41.5% of the searches.

  2. In September 2026, ergoPouch lost share of searches among baby swaddle brands in New Zealand, from 38% to 35.4%.

  3. In September 2026, Halo lost share of searches among baby swaddle brands in New Zealand, from 3.3% to 1.8%.

  4. Love to Dream’s share of searches among baby swaddle brands in New Zealand has gained ground for 3 months in a row, from 18.6% to 19.9% in September 2026.

How are Halo’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Halo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • halo bassinet
  • halo sleep sack
  • halo sleep suit
  • halo sleeping bag
  • halo swaddle
  • sleep swaddle halo

Do you work for Halo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Halo compete?

Halo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby sleepwear brands7th of 81.6%Show ranking
Baby swaddle brands4th of 51.8%Shown above
Creator with pink hair and a pink jacket

Is Halo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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