How popular isLove to Dream?
In September 2026, people searched for Love to Dream by name about 3,980 times in New Zealand, a 14.4% increase from the previous year. These searches made up 19.9% of all New Zealand baby swaddle brand searches, placing Love to Dream third out of five brands. When we asked both ChatGPT and Google AI Overviews about baby swaddle brands, Love to Dream appeared in all answers and was the most recommended of the five.
Love to Dream is the third most searched of 5 competitors and the most recommended in AI answers.
WoolbabeShare of searches 41.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ergoPouchShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Love to DreamShare of searches 19.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HaloShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MokopunaShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top baby swaddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Love to Dream appeared in all five answers. Love to Dream is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Love to Dream1st
- ergoPouch2nd
- Woolbabe3rd
- Halo–
- Mokopuna–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ergoPouch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Woolbabe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mokopuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby swaddle brands
5 answers
Asked ChatGPT
“Which baby swaddle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby swaddle brands in New Zealand?”
Asked ChatGPT
“What's the best baby swaddle brand in New Zealand for newborn sleep?”
Searched Google, AI Overview
“swaddle for newborn”
Searched Google, AI Overview
“swaddle wrap nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby swaddle brands compete with Love to Dream?
Share of searches by month for Woolbabe, ergoPouch, Love to Dream. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | ergoPouch | Love to Dream | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 32.8% | 21.1% | 2.7% | 1.4% |
| Nov 2025 | 41.8% | 30.2% | 24.8% | 2% | 1.3% |
| Dec 2025 | 40.1% | 30.1% | 24.1% | 4.5% | 1.3% |
| Jan 2026 | 39.6% | 34.7% | 20.6% | 3.4% | 1.7% |
| Feb 2026 | 42% | 32.8% | 17.9% | 5.6% | 1.7% |
| Mar 2026 | 47.4% | 32.6% | 13.9% | 4.4% | 1.8% |
| Apr 2026 | 45.4% | 34.6% | 14.9% | 3.3% | 1.9% |
| May 2026 | 53.8% | 30% | 12.8% | 1.7% | 1.7% |
| Jun 2026 | 40.6% | 37.1% | 18.6% | 2.1% | 1.6% |
| Jul 2026 | 42.1% | 33.2% | 18.9% | 4.1% | 1.6% |
| Aug 2026 | 38% | 38% | 19.4% | 3.3% | 1.3% |
| Sep 2026 | 41.5% | 35.4% | 19.9% | 1.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.5% | 2.3K | +8.7% | +3.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.4% | 1.9K | -7.2% | -2.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.9% | 1.1K | +1.9% | +0.5 points | |
| 4, held 4th | 1.8% | 100 | -44.4% | -1.5 points | |
| 5, held 5th | 1.3% | 70 | 0% | 0 points |
1.
Woolbabe41.5%
Moved from 2nd to 1st. 2.3K estimated branded searches, +8.7% vs prior month. Share +3.5 points.
35.4%
Moved from 1st to 2nd. 1.9K estimated branded searches, -7.2% vs prior month. Share -2.6 points.
19.9%
Held 3rd. 1.1K estimated branded searches, +1.9% vs prior month. Share +0.5 points.
4.
Halo1.8%
Held 4th. 100 estimated branded searches, -44.4% vs prior month. Share -1.5 points.
5.
Mokopuna1.3%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Love to Dream and its closest rivals
Every comparison with Love to Dream
11 comparisons
How has branded search demand for Love to Dream changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Love to Dream in New Zealand rose from 3.5K to 4K.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby swaddle brands in New Zealand decreased from 21.1% to 19.9%.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby swaddle brands in New Zealand peaked at 24.8% in November 2025 and was lowest at 12.8% in May 2026.
How did search popularity change for New Zealand baby swaddle brands in September 2026?
4 changes
In September 2026, Woolbabe overtook ergoPouch to become the leader among baby swaddle brands in New Zealand, with 41.5% of the searches.
In September 2026, ergoPouch lost share of searches among baby swaddle brands in New Zealand, from 38% to 35.4%.
In September 2026, Halo lost share of searches among baby swaddle brands in New Zealand, from 3.3% to 1.8%.
Love to Dream’s share of searches among baby swaddle brands in New Zealand has gained ground for 3 months in a row, from 18.6% to 19.9% in September 2026.
How are Love to Dream’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Love to Dream’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- love to dream
- love to dream swaddle
- love to dream tog
- love to dream transition
- lovetodream
- lovetodream swaddle
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Where does Love to Dream compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sleep suit brands | 6th of 6 | 4% | Show ranking |
| Baby sleepwear brands | 1st of 8 | 34.3% | Show ranking |
| Baby sleep sack brands | 4th of 6 | 11.6% | Show ranking |
| Baby swaddle brands | 3rd of 5 | 19.9% | Shown above |
Is Love to Dream your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.