Love to Dream vs The Sleep Store:Which is more popular?
In September 2026, The Sleep Store had more branded searches than Love to Dream among sleep suit brands in New Zealand. The Sleep Store had about 17,500 branded searches, while Love to Dream had 1,080. The Sleep Store made up 65.3% of all sleep suit brand searches we track, and Love to Dream accounted for 4%. When we asked ChatGPT and Google AI Overviews about sleep suit brands, Love to Dream and The Sleep Store each appeared in four of the five answers. Love to Dream was mentioned before The Sleep Store in every answer.
Who do people search for more?
The Sleep Store, about 16 searches for every 1 for Love to Dream
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Love to Dream, named ahead of The Sleep Store in every answer
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Top sleep suit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Love to Dream and The Sleep Store were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Love to Dream was listed before The Sleep Store in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Sleep Store4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ergoPouch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Love to Dream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Woolbabe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleep suit brands
5 answers
Asked ChatGPT
“Which sleep suit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleep suit brands in New Zealand?”
Asked ChatGPT
“What's the best sleep suit brand in New Zealand for a sleeping baby?”
Searched Google, AI Overview
“baby sleeping bag”
Searched Google, AI Overview
“newborn sleep suit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Love to Dream or The Sleep Store more popular in search?
This chart shows how often people search Google for Love to Dream and The Sleep Store by name. Each line represents a brand's share of searches for all six sleep suit brands we track, month by month, from searches in New Zealand.
Share of searches by month for The Sleep Store, Love to Dream. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Sleep Store | Woolbabe | Ergobaby | ergoPouch | Tommee Tippee | Love to Dream |
|---|---|---|---|---|---|---|
| Oct 2025 | 74% | 6.9% | 5.2% | 5.4% | 4.9% | 3.5% |
| Nov 2025 | 76.1% | 6.8% | 4.6% | 4.9% | 3.5% | 4% |
| Dec 2025 | 72.8% | 7.1% | 5.4% | 5.3% | 5.2% | 4.2% |
| Jan 2026 | 66.9% | 8.5% | 6.4% | 7.5% | 6.3% | 4.4% |
| Feb 2026 | 72.5% | 8.1% | 5.4% | 6.3% | 4.2% | 3.4% |
| Mar 2026 | 63.6% | 12.8% | 5.8% | 8.8% | 5.3% | 3.7% |
| Apr 2026 | 65.6% | 11.7% | 5.8% | 8.9% | 4.2% | 3.8% |
| May 2026 | 62.3% | 14.8% | 5.9% | 8.2% | 5.4% | 3.5% |
| Jun 2026 | 66.9% | 8.9% | 6% | 8.1% | 6% | 4.1% |
| Jul 2026 | 66.5% | 9% | 6.4% | 7.1% | 7.1% | 4% |
| Aug 2026 | 67.9% | 7.5% | 6.5% | 7.5% | 6.8% | 3.8% |
| Sep 2026 | 65.3% | 8.4% | 8.2% | 7.2% | 6.8% | 4% |
How has the Love to Dream and The Sleep Store comparison changed over the last 12 months?
3 findings
- The Sleep Store was ahead of Love to Dream in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among sleep suit brands in New Zealand moved from 3.5% to 4%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 12 months ending September 2026, The Sleep Store’s share of searches among sleep suit brands in New Zealand moved from 74% to 65.3%, and its estimated monthly branded searches moved from 22.9K to 17.5K.
How did search popularity change for New Zealand sleep suit brands in September 2026?
1 change
In September 2026, The Sleep Store lost share of searches among sleep suit brands in New Zealand, from 67.9% to 65.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Love to Dream’s and The Sleep Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Love to Dream
4 branded search terms
- love to dream
- love to dream tog
- love to dream transition
- lovetodream
The Sleep Store
2 branded search terms
- sleep store
- the sleep store
Other head-to-heads among sleep suit brands
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