How popular isThe Sleep Store in search?
In August 2026, there were an estimated 6.6K branded searches for The Sleep Store in New Zealand which is down 18.5% over the last 11 months. The Sleep Store holds 12.1% estimated Share of Search among New Zealand baby and nursery retailers and is ranked 3rd of 5 competitors for search popularity.
Mocka50.7%
Baby Bunting NZ33.3%
The Sleep Store12.1%
Mom Store2.4%- Little & Loved1.5%
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Which baby and nursery retailers compete with The Sleep Store?
Share of Search by month for Mocka, Baby Bunting NZ, The Sleep Store, Mom Store. The figures are in the table below the chart.
View monthly share of search table
| Month | Mocka | Baby Bunting NZ | The Sleep Store | Mom Store | Little & Loved |
|---|---|---|---|---|---|
| Oct 2025 | 53.7% | 28.7% | 12.8% | 2.1% | 2.8% |
| Nov 2025 | 54.2% | 30% | 10.9% | 2.2% | 2.7% |
| Dec 2025 | 47.4% | 37.8% | 11.2% | 1.7% | 1.9% |
| Jan 2026 | 55.8% | 30% | 10.9% | 1.7% | 1.6% |
| Feb 2026 | 44.6% | 35.8% | 16% | 2% | 1.6% |
| Mar 2026 | 50.3% | 33.2% | 12.1% | 2.4% | 2% |
| Apr 2026 | 50.5% | 33.4% | 12.2% | 2.4% | 1.5% |
| May 2026 | 54.7% | 30.6% | 11.2% | 2.2% | 1.4% |
| Jun 2026 | 52.9% | 35.4% | 8.6% | 2.1% | 1.1% |
| Jul 2026 | 51.9% | 34.1% | 10.2% | 2.4% | 1.5% |
| Aug 2026 | 50.7% | 33.3% | 12.1% | 2.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 27.6K | 0% | -1.2 points | |
| 2, held 2nd | 33.3% | 18.1K | 0% | -0.8 points | |
| 3, held 3rd | 12.1% | 6.6K | +22.2% | +2 points | |
| 4, held 4th | 2.4% | 1.3K | 0% | -0.1 points | |
| 5, held 5th | 1.5% | 810 | +2.5% | 0 points |
1.
Mocka50.7%
Held 1st. 27.6K estimated branded searches, 0% vs prior month. Share -1.2 points.
33.3%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
12.1%
Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +2 points.
2.4%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.5%
Held 5th. 810 estimated branded searches, +2.5% vs prior month. Share 0 points.
Compare search popularity between The Sleep Store and its closest rivals
How has branded search demand for The Sleep Store changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Sleep Store in New Zealand fell from 8.1K to 6.6K.
- Across the 11 months ending August 2026, The Sleep Store’s estimated Share of Search among baby and nursery retailers in New Zealand decreased from 12.8% to 12.1%.
- Across the 11 months ending August 2026, The Sleep Store’s estimated Share of Search among baby and nursery retailers in New Zealand peaked at 16% in February 2026 and was lowest at 8.6% in June 2026.
How did search popularity change for New Zealand baby and nursery retailers in August 2026?
4 changes
In August 2026, The Sleep Store gained estimated Share of Search among baby and nursery retailers in New Zealand, from 10.2% to 12.1%.
In August 2026, Mocka lost estimated Share of Search among baby and nursery retailers in New Zealand, from 51.9% to 50.7%.
In August 2026, Baby Bunting NZ lost estimated Share of Search among baby and nursery retailers in New Zealand, from 34.1% to 33.3%.
Estimated monthly branded searches for Little & Loved in New Zealand fell 53.4% over 11 measured months, from 1.7K to 810 in August 2026.
How is The Sleep Store measured?
Brandwave collects information about searches that people make online using The Sleep Store’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- The Sleep Store
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Is The Sleep Store your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.