Brandwave

Mom Store vs The Sleep Store:Which is more popular in New Zealand?

In September 2026, The Sleep Store had more branded searches than Mom Store among baby and nursery retailers in New Zealand. The Sleep Store had about 17,500 branded searches, while Mom Store had 1,300. The Sleep Store made up 17.2% of all baby and nursery retailer searches we track, and Mom Store accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about baby and nursery retailers, neither Mom Store nor The Sleep Store appeared in any of the four answers.

Among baby and nursery retailers in New Zealand in September 2026

Who do people search for more?

The Sleep Store, about 13 searches for every 1 for Mom Store

The Sleep Store 17.5K searchesMom Store 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Mom Store in 0 of 4The Sleep Store in 0 of 4

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Top baby and nursery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Mom Store nor The Sleep Store showed up in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mom Store0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Sleep Store0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby and nursery retailers

4 answers

  • Asked ChatGPT

    “Which baby and nursery retailer should I shop at in New Zealand?”

    1. Asked ChatGPT

      “What are the best baby and nursery retailers in New Zealand?”

      1. Asked ChatGPT

        “What's the best baby and nursery retailer in New Zealand for newborn essentials?”

        1. Searched Google, AI Overview

          “best baby store”

          Google showed no AI Overview for this search.

        2. Searched Google, AI Overview

          “newborn essentials nz”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

          Is Mom Store or The Sleep Store more popular in search?

          This chart shows how often people search Google for Mom Store and The Sleep Store by name. Each line represents a brand's share of searches for all seven baby and nursery retailers we track, month by month, from searches in New Zealand.

          Mom Store and The Sleep Store among baby and nursery retailers in New Zealand, by month

          Share of searches by month for The Sleep Store, Mom Store. The figures are in the table below the chart.

          View monthly share of searches table
          MonthThe Sleep StoreMom Store
          Nov 202518.7%1.1%
          Dec 202514.9%0.9%
          Jan 202615.6%0.95%
          Feb 202620.2%1%
          Mar 202617.1%1.2%
          Apr 202617.1%1.2%
          May 202616.4%1.1%
          Jun 202615%1.1%
          Jul 202616.2%1.2%
          Aug 202618.2%1.3%
          Sep 202617.2%1.3%
          Oct 2026——

          How has branded search for Mom Store and The Sleep Store changed in New Zealand over the last 12 months?

          3 findings

          How did search popularity change for New Zealand baby and nursery retailers in September 2026?

          2 changes

          1. In September 2026, The Sleep Store lost share of searches among baby and nursery retailers in New Zealand, from 18.2% to 17.2%.

          2. Estimated monthly branded searches for Mom Store in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in September 2026.

          How are Mom Store’s and The Sleep Store’s branded searches counted?

          3 search terms

          Brandwave collects information about searches that people make online using Mom Store’s and The Sleep Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

          Mom Store

          1 branded search term

          • mom store

          The Sleep Store

          2 branded search terms

          • sleep store
          • the sleep store

          How the Brand Demand Index is measured

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