Halo vs Love to Dream:Which is more popular?
In September 2026, Love to Dream had more branded searches than Halo among baby swaddle brands in New Zealand. Love to Dream had about 1,080 branded searches, while Halo had 100. Love to Dream made up 19.9% of all baby swaddle brand searches we track, and Halo accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about baby swaddle brands, Love to Dream appeared in all five answers and Halo in none.
Who do people search for more?
Love to Dream, about 11 searches for every 1 for Halo
Who does AI mention more?
Love to Dream, mentioned in every answer we collected
Who does AI recommend more?
Love to Dream, the only one of the two named
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Top baby swaddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Love to Dream appeared in all five answers. Halo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Love to Dream1st
ergoPouch2nd
Woolbabe3rd
Halo–
Mokopuna–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ergoPouch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Woolbabe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mokopuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby swaddle brands
5 answers
Asked ChatGPT
“Which baby swaddle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby swaddle brands in New Zealand?”
Asked ChatGPT
“What's the best baby swaddle brand in New Zealand for newborn sleep?”
Searched Google, AI Overview
“swaddle for newborn”
Searched Google, AI Overview
“swaddle wrap nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Halo or Love to Dream more popular in search?
This chart shows how often people search Google for Halo and Love to Dream by name. Each line represents a brand's share of searches for all five baby swaddle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Love to Dream, Halo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | ergoPouch | Love to Dream | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 32.8% | 21.1% | 2.7% | 1.4% |
| Nov 2025 | 41.8% | 30.2% | 24.8% | 2% | 1.3% |
| Dec 2025 | 40.1% | 30.1% | 24.1% | 4.5% | 1.3% |
| Jan 2026 | 39.6% | 34.7% | 20.6% | 3.4% | 1.7% |
| Feb 2026 | 42% | 32.8% | 17.9% | 5.6% | 1.7% |
| Mar 2026 | 47.4% | 32.6% | 13.9% | 4.4% | 1.8% |
| Apr 2026 | 45.4% | 34.6% | 14.9% | 3.3% | 1.9% |
| May 2026 | 53.8% | 30% | 12.8% | 1.7% | 1.7% |
| Jun 2026 | 40.6% | 37.1% | 18.6% | 2.1% | 1.6% |
| Jul 2026 | 42.1% | 33.2% | 18.9% | 4.1% | 1.6% |
| Aug 2026 | 38% | 38% | 19.4% | 3.3% | 1.3% |
| Sep 2026 | 41.5% | 35.4% | 19.9% | 1.8% | 1.3% |
How has the Halo and Love to Dream comparison changed over the last 12 months?
3 findings
- Love to Dream was ahead of Halo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 140 to 100.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby swaddle brands in New Zealand moved from 21.1% to 19.9%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand baby swaddle brands in September 2026?
2 changes
In September 2026, Halo lost share of searches among baby swaddle brands in New Zealand, from 3.3% to 1.8%.
Love to Dream’s share of searches among baby swaddle brands in New Zealand has gained ground for 3 months in a row, from 18.6% to 19.9% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Halo’s and Love to Dream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Halo
2 branded search terms
- halo bassinet
- halo sleep sack
Love to Dream
4 branded search terms
- love to dream
- love to dream tog
- love to dream transition
- lovetodream
Other head-to-heads among baby swaddle brands
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