Baby swaddle brands in New Zealand:Which are most popular?
In September 2026, Woolbabe was the most searched baby swaddle brand in New Zealand, accounting for 41.5% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Love to Dream showed up in every answer. Love to Dream was recommended most often, coming first in all four responses that gave a list.
WoolbabeShare of searches 41.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ergoPouchShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Love to DreamShare of searches 19.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HaloShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MokopunaShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top baby swaddle brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Love to Dream appeared every time. Love to Dream was recommended most often, coming first in all four answers that gave a list. ergoPouch was second, and Woolbabe was third. Halo, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Love to Dream1st
- ergoPouch2nd
- Woolbabe3rd
- Halo–
- Mokopuna–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ergoPouch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Woolbabe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mokopuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby swaddle brands
5 answers
Asked ChatGPT
“Which baby swaddle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby swaddle brands in New Zealand?”
Asked ChatGPT
“What's the best baby swaddle brand in New Zealand for newborn sleep?”
Searched Google, AI Overview
“swaddle for newborn”
Searched Google, AI Overview
“swaddle wrap nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby swaddle brands do people search for most?
This chart shows how often people search Google for each baby swaddle brand by name. Each line represents a brand's share of searches for all five baby swaddle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Woolbabe, ergoPouch, Love to Dream. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | ergoPouch | Love to Dream | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 32.8% | 21.1% | 2.7% | 1.4% |
| Nov 2025 | 41.8% | 30.2% | 24.8% | 2% | 1.3% |
| Dec 2025 | 40.1% | 30.1% | 24.1% | 4.5% | 1.3% |
| Jan 2026 | 39.6% | 34.7% | 20.6% | 3.4% | 1.7% |
| Feb 2026 | 42% | 32.8% | 17.9% | 5.6% | 1.7% |
| Mar 2026 | 47.4% | 32.6% | 13.9% | 4.4% | 1.8% |
| Apr 2026 | 45.4% | 34.6% | 14.9% | 3.3% | 1.9% |
| May 2026 | 53.8% | 30% | 12.8% | 1.7% | 1.7% |
| Jun 2026 | 40.6% | 37.1% | 18.6% | 2.1% | 1.6% |
| Jul 2026 | 42.1% | 33.2% | 18.9% | 4.1% | 1.6% |
| Aug 2026 | 38% | 38% | 19.4% | 3.3% | 1.3% |
| Sep 2026 | 41.5% | 35.4% | 19.9% | 1.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.5% | 2.3K | +8.7% | +3.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.4% | 1.9K | -7.2% | -2.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.9% | 1.1K | +1.9% | +0.5 points | |
| 4, held 4th | 1.8% | 100 | -44.4% | -1.5 points | |
| 5, held 5th | 1.3% | 70 | 0% | 0 points |
1.
Woolbabe41.5%
Moved from 2nd to 1st. 2.3K estimated branded searches, +8.7% vs prior month. Share +3.5 points.
35.4%
Moved from 1st to 2nd. 1.9K estimated branded searches, -7.2% vs prior month. Share -2.6 points.
19.9%
Held 3rd. 1.1K estimated branded searches, +1.9% vs prior month. Share +0.5 points.
4.
Halo1.8%
Held 4th. 100 estimated branded searches, -44.4% vs prior month. Share -1.5 points.
5.
Mokopuna1.3%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among baby swaddle brands in New Zealand?
5 brands
In September 2026, Woolbabe was the most searched among baby swaddle brands in New Zealand, with an estimated 2.3K branded searches, 41.5% of all searches for the five we track. ergoPouch is in 2nd place, 6.1 percentage points behind at 35.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Woolbabe | 42% → 41.5% | 53.8%May 2026 | 38%Aug 2026 | 1st |
| ergoPouch | 32.8% → 35.4% | 38%Aug 2026 | 30%May 2026 | 2nd |
| Love to Dream | 21.1% → 19.9% | 24.8%Nov 2025 | 12.8%May 2026 | 3rd |
| Halo | 2.7% → 1.8% | 5.6%Feb 2026 | 1.7%May 2026 | 4th |
| Mokopuna | 1.4% → 1.3% | 1.9%Apr 2026 | 1.3%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, ergoPouch’s share of searches among baby swaddle brands in New Zealand increased from 32.8% to 35.4%.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby swaddle brands in New Zealand decreased from 21.1% to 19.9%.
- Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand decreased from 2.7% to 1.8%.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby swaddle brands in New Zealand peaked at 53.8% in May 2026 and was lowest at 38% in August 2026.
- Across the 12 months ending September 2026, ergoPouch’s share of searches among baby swaddle brands in New Zealand peaked at 38% in August 2026 and was lowest at 30% in May 2026.
- Across the 12 months ending September 2026, Love to Dream’s share of searches among baby swaddle brands in New Zealand peaked at 24.8% in November 2025 and was lowest at 12.8% in May 2026.
- Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand peaked at 5.6% in February 2026 and was lowest at 1.7% in May 2026.
- Across the 12 months ending September 2026, Woolbabe and Mokopuna held steady: their share of searches among baby swaddle brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand baby swaddle brands in September 2026?
4 changes
In September 2026, Woolbabe overtook ergoPouch to become the leader among baby swaddle brands in New Zealand, with 41.5% of the searches.
In September 2026, ergoPouch lost share of searches among baby swaddle brands in New Zealand, from 38% to 35.4%.
In September 2026, Halo lost share of searches among baby swaddle brands in New Zealand, from 3.3% to 1.8%.
Love to Dream’s share of searches among baby swaddle brands in New Zealand has gained ground for 3 months in a row, from 18.6% to 19.9% in September 2026.
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