Halo vs Woolbabe:Which is more popular?
In September 2026, Woolbabe had more branded searches than Halo among baby swaddle brands in New Zealand. Woolbabe had about 2,250 branded searches, while Halo had 100. Woolbabe made up 41.5% of all baby swaddle brand searches we track, and Halo accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about baby swaddle brands, Woolbabe appeared in two of the five answers and Halo in none.
Who do people search for more?
Woolbabe, about 23 searches for every 1 for Halo
Who does AI mention more?
Woolbabe, mentioned in 2 of 5 answers, Halo in 0
Who does AI recommend more?
Woolbabe, the only one of the two named
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Top baby swaddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Woolbabe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Halo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Love to Dream1st
ergoPouch2nd- Woolbabe3rd
Halo–
Mokopuna–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ergoPouch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Woolbabe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mokopuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby swaddle brands
5 answers
Asked ChatGPT
“Which baby swaddle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby swaddle brands in New Zealand?”
Asked ChatGPT
“What's the best baby swaddle brand in New Zealand for newborn sleep?”
Searched Google, AI Overview
“swaddle for newborn”
Searched Google, AI Overview
“swaddle wrap nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Halo or Woolbabe more popular in search?
This chart shows how often people search Google for Halo and Woolbabe by name. Each line represents a brand's share of searches for all five baby swaddle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Woolbabe, Halo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | ergoPouch | Love to Dream | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 32.8% | 21.1% | 2.7% | 1.4% |
| Nov 2025 | 41.8% | 30.2% | 24.8% | 2% | 1.3% |
| Dec 2025 | 40.1% | 30.1% | 24.1% | 4.5% | 1.3% |
| Jan 2026 | 39.6% | 34.7% | 20.6% | 3.4% | 1.7% |
| Feb 2026 | 42% | 32.8% | 17.9% | 5.6% | 1.7% |
| Mar 2026 | 47.4% | 32.6% | 13.9% | 4.4% | 1.8% |
| Apr 2026 | 45.4% | 34.6% | 14.9% | 3.3% | 1.9% |
| May 2026 | 53.8% | 30% | 12.8% | 1.7% | 1.7% |
| Jun 2026 | 40.6% | 37.1% | 18.6% | 2.1% | 1.6% |
| Jul 2026 | 42.1% | 33.2% | 18.9% | 4.1% | 1.6% |
| Aug 2026 | 38% | 38% | 19.4% | 3.3% | 1.3% |
| Sep 2026 | 41.5% | 35.4% | 19.9% | 1.8% | 1.3% |
How has the Halo and Woolbabe comparison changed over the last 12 months?
3 findings
- Woolbabe was ahead of Halo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 140 to 100.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby swaddle brands in New Zealand moved from 42% to 41.5%, and its estimated monthly branded searches moved from 2.1K to 2.3K.
How did search popularity change for New Zealand baby swaddle brands in September 2026?
2 changes
In September 2026, Woolbabe overtook ergoPouch to become the leader among baby swaddle brands in New Zealand, with 41.5% of the searches.
In September 2026, Halo lost share of searches among baby swaddle brands in New Zealand, from 3.3% to 1.8%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Halo’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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