Halo vs Mokopuna:Which is more popular?
In September 2026, Halo had more branded searches than Mokopuna among baby swaddle brands in New Zealand. Halo had about 100 branded searches, while Mokopuna had 70. Halo made up 1.8% of all baby swaddle brand searches we track, and Mokopuna accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about baby swaddle brands, neither Halo nor Mokopuna appeared in any of the five answers.
Who do people search for more?
Halo, about 43% more searches than Mokopuna
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top baby swaddle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Halo nor Mokopuna showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Love to Dream1st
ergoPouch2nd
Woolbabe3rd- Halo–
Mokopuna–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Love to Dream5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ergoPouch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Woolbabe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Halo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mokopuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby swaddle brands
5 answers
Asked ChatGPT
“Which baby swaddle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby swaddle brands in New Zealand?”
Asked ChatGPT
“What's the best baby swaddle brand in New Zealand for newborn sleep?”
Searched Google, AI Overview
“swaddle for newborn”
Searched Google, AI Overview
“swaddle wrap nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Halo or Mokopuna more popular in search?
This chart shows how often people search Google for Halo and Mokopuna by name. Each line represents a brand's share of searches for all five baby swaddle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Halo, Mokopuna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Woolbabe | ergoPouch | Love to Dream | Halo | Mokopuna |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 32.8% | 21.1% | 2.7% | 1.4% |
| Nov 2025 | 41.8% | 30.2% | 24.8% | 2% | 1.3% |
| Dec 2025 | 40.1% | 30.1% | 24.1% | 4.5% | 1.3% |
| Jan 2026 | 39.6% | 34.7% | 20.6% | 3.4% | 1.7% |
| Feb 2026 | 42% | 32.8% | 17.9% | 5.6% | 1.7% |
| Mar 2026 | 47.4% | 32.6% | 13.9% | 4.4% | 1.8% |
| Apr 2026 | 45.4% | 34.6% | 14.9% | 3.3% | 1.9% |
| May 2026 | 53.8% | 30% | 12.8% | 1.7% | 1.7% |
| Jun 2026 | 40.6% | 37.1% | 18.6% | 2.1% | 1.6% |
| Jul 2026 | 42.1% | 33.2% | 18.9% | 4.1% | 1.6% |
| Aug 2026 | 38% | 38% | 19.4% | 3.3% | 1.3% |
| Sep 2026 | 41.5% | 35.4% | 19.9% | 1.8% | 1.3% |
How has the Halo and Mokopuna comparison changed over the last 12 months?
3 findings
- Halo was ahead of Mokopuna in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halo’s share of searches among baby swaddle brands in New Zealand moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 140 to 100.
- Across the 12 months ending September 2026, Mokopuna’s share of searches among baby swaddle brands in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand baby swaddle brands in September 2026?
1 change
In September 2026, Halo lost share of searches among baby swaddle brands in New Zealand, from 3.3% to 1.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Halo’s and Mokopuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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