Brandwave

Love to Dream vs Woolbabe:Which is more popular?

In September 2026, Love to Dream had more branded searches than Woolbabe among baby sleepwear brands in New Zealand. Love to Dream had about 3,980 branded searches, while Woolbabe had 2,460. Love to Dream made up 34.3% of all baby sleepwear brand searches we track, and Woolbabe accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about baby sleepwear brands, Woolbabe appeared in all four answers and Love to Dream in one. Woolbabe was mentioned before Love to Dream in three out of four answers.

Among baby sleepwear brands in New Zealand in September 2026

Who do people search for more?

Love to Dream, about 62% more searches than Woolbabe

Love to Dream 4K searchesWoolbabe 2.5K searches

Who does AI mention more?

Woolbabe, mentioned in every answer we collected

Woolbabe in 4 of 4Love to Dream in 1 of 4

Who does AI recommend more?

Woolbabe, named ahead of Love to Dream in 3 of 4 answers

Woolbabe first in 3Love to Dream first in 1

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Top baby sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Woolbabe appeared in all four answers. Love to Dream was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Woolbabe was listed before Love to Dream in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolbabe1st
  2. Nature Baby2nd
  3. Dimples3rd
  4. Love to Dream4th
  5. Babu5th
  6. ergoPouch6th
  7. Halo–
  8. Mokopuna–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woolbabe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nature Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ergoPouch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dimples2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Babu2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Love to Dream1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Halo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby sleepwear brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Love to Dream or Woolbabe more popular in search?

This chart shows how often people search Google for Love to Dream and Woolbabe by name. Each line represents a brand's share of searches for all eight baby sleepwear brands we track, month by month, from searches in New Zealand.

Love to Dream and Woolbabe among baby sleepwear brands in New Zealand, by month

Share of searches by month for Love to Dream, Woolbabe. The figures are in the table below the chart.

View monthly share of searches table
MonthLove to DreamWoolbabeergoPouchDimplesBabuNature BabyHaloMokopuna
Oct 202531.6%21.9%17.3%11.8%9.1%5.4%2.2%0.82%
Nov 202533.2%20%14.3%12.4%10.1%7.7%1.5%0.7%
Dec 202534.5%18.2%13.8%16.4%9%4.9%2.5%0.72%
Jan 202633%19.1%16.9%13.2%7.3%7.3%2.3%0.91%
Feb 202629.7%21.9%17%11.5%7.8%7.8%3.4%0.97%
Mar 202627%28.5%19.3%8.8%6.7%4.9%3.8%1.1%
Apr 202624.9%26.8%20.3%11.4%7.1%5.1%3.3%1.1%
May 202625.9%31.8%18%8.5%6.6%4.7%3.4%1.1%
Jun 202629.8%19.8%17.7%12%7.5%6.6%5.9%0.83%
Jul 202634%19.3%15.5%11.7%6.4%7.3%4.9%0.8%
Aug 202633.3%19.8%19.6%10.9%7.4%5%3.4%0.67%
Sep 202634.3%21.2%18.2%8.6%7.6%7.6%1.6%0.78%

How has the Love to Dream and Woolbabe comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby sleepwear brands in September 2026?

2 changes

  1. In September 2026, Woolbabe gained share of searches among baby sleepwear brands in New Zealand, from 19.8% to 21.2%.

  2. In September 2026, Love to Dream gained share of searches among baby sleepwear brands in New Zealand, from 33.3% to 34.3%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Love to Dream’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Love to Dream

6 branded search terms

  • love to dream
  • love to dream swaddle
  • love to dream tog
  • love to dream transition
  • lovetodream
  • lovetodream swaddle

Woolbabe

11 branded search terms

  • 3 seasons woolbabe
  • woolbabe
  • woolbabe 3 seasons
  • woolbabe duvet
  • woolbabe sale
  • woolbabe sleep sack
  • woolbabe sleep suit
  • woolbabe sleeping bag
  • woolbabe sleepsuit
  • woolbabe swaddle
  • woolbabe three seasons

How the Brand Demand Index is measured

Other head-to-heads among baby sleepwear brands

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