Dimples vs Woolbabe:Which is more popular?
In September 2026, Woolbabe had more branded searches than Dimples among baby sleepwear brands in New Zealand. Woolbabe had about 2,460 branded searches, while Dimples had 1,000. Woolbabe made up 21.2% of all baby sleepwear brand searches we track, and Dimples accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about baby sleepwear brands, Woolbabe appeared in all four answers and Dimples in two. Woolbabe was mentioned before Dimples in every answer.
Who do people search for more?
Woolbabe, about 2 searches for every 1 for Dimples
Who does AI mention more?
Woolbabe, mentioned in every answer we collected
Who does AI recommend more?
Woolbabe, named ahead of Dimples in every answer
Follow Dimples vs Woolbabe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top baby sleepwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Woolbabe appeared in all four answers. Dimples was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Woolbabe was listed before Dimples in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Woolbabe1st
Nature Baby2nd
Dimples3rd
Love to Dream4th
Babu5th
ergoPouch6th
Halo–
Mokopuna–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Woolbabe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nature Baby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ergoPouch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dimples2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Babu2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Love to Dream1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Halo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mokopuna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby sleepwear brands
4 answers
Asked ChatGPT
“Which baby sleepwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby sleepwear brands in New Zealand?”
Asked ChatGPT
“What's the best baby sleepwear brand in New Zealand for a sleeping baby?”
Searched Google, AI Overview
“swaddle wrap nz”
Searched Google, AI Overview
“baby sleepwear brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dimples or Woolbabe more popular in search?
This chart shows how often people search Google for Dimples and Woolbabe by name. Each line represents a brand's share of searches for all eight baby sleepwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Woolbabe, Dimples. The figures are in the table below the chart.
View monthly share of searches table
| Month | Love to Dream | Woolbabe | ergoPouch | Dimples | Babu | Nature Baby | Halo | Mokopuna |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 21.9% | 17.3% | 11.8% | 9.1% | 5.4% | 2.2% | 0.82% |
| Nov 2025 | 33.2% | 20% | 14.3% | 12.4% | 10.1% | 7.7% | 1.5% | 0.7% |
| Dec 2025 | 34.5% | 18.2% | 13.8% | 16.4% | 9% | 4.9% | 2.5% | 0.72% |
| Jan 2026 | 33% | 19.1% | 16.9% | 13.2% | 7.3% | 7.3% | 2.3% | 0.91% |
| Feb 2026 | 29.7% | 21.9% | 17% | 11.5% | 7.8% | 7.8% | 3.4% | 0.97% |
| Mar 2026 | 27% | 28.5% | 19.3% | 8.8% | 6.7% | 4.9% | 3.8% | 1.1% |
| Apr 2026 | 24.9% | 26.8% | 20.3% | 11.4% | 7.1% | 5.1% | 3.3% | 1.1% |
| May 2026 | 25.9% | 31.8% | 18% | 8.5% | 6.6% | 4.7% | 3.4% | 1.1% |
| Jun 2026 | 29.8% | 19.8% | 17.7% | 12% | 7.5% | 6.6% | 5.9% | 0.83% |
| Jul 2026 | 34% | 19.3% | 15.5% | 11.7% | 6.4% | 7.3% | 4.9% | 0.8% |
| Aug 2026 | 33.3% | 19.8% | 19.6% | 10.9% | 7.4% | 5% | 3.4% | 0.67% |
| Sep 2026 | 34.3% | 21.2% | 18.2% | 8.6% | 7.6% | 7.6% | 1.6% | 0.78% |
How has the Dimples and Woolbabe comparison changed over the last 12 months?
3 findings
- Woolbabe was ahead of Dimples in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dimples’ share of searches among baby sleepwear brands in New Zealand moved from 11.8% to 8.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Woolbabe’s share of searches among baby sleepwear brands in New Zealand moved from 21.9% to 21.2%, and its estimated monthly branded searches moved from 2.4K to 2.5K.
How did search popularity change for New Zealand baby sleepwear brands in September 2026?
2 changes
In September 2026, Woolbabe gained share of searches among baby sleepwear brands in New Zealand, from 19.8% to 21.2%.
In September 2026, Dimples lost share of searches among baby sleepwear brands in New Zealand, from 10.9% to 8.6%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Dimples’ and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baby sleepwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.