Brandwave

How popular isLIC in search?

In August 2026, there were an estimated 2.2K branded searches for LIC in New Zealand which is down 6.3% over the last 11 months. LIC holds 4.9% estimated Share of Search among New Zealand agricultural co-operatives and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Fonterra46.3%
  2. Ravensdown18%
  3. Ballance Agri-Nutrients15.8%
  4. Silver Fern Farms11.9%
  5. LIC4.9%
  6. Alliance Group3%
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Which agricultural co-operatives compete with LIC?

LIC against agricultural co-operatives in New Zealand, by month

Share of Search by month for Fonterra, Ravensdown, Ballance Agri-Nutrients, Silver Fern Farms, LIC, Alliance Group. The figures are in the table below the chart.

View monthly share of search table
MonthFonterraRavensdownBallance Agri-NutrientsSilver Fern FarmsLICAlliance Group
Oct 202549.7%11.1%12.1%10.3%4.1%12.7%
Nov 202549.3%12.2%14.2%12%4.4%7.9%
Dec 202553.6%11%11.7%13.1%4.7%5.8%
Jan 202647.4%11.6%10.3%16.8%6.5%7.5%
Feb 202648.6%12.3%12%14.7%7%5.4%
Mar 202648%14.5%14%14.6%4.3%4.6%
Apr 202648.7%13.6%12.1%15.3%5.4%4.9%
May 202649.5%11.3%13.4%15.7%5.4%4.6%
Jun 202649.5%12.9%12.8%15.3%5.6%3.9%
Jul 202651.8%12.9%12.6%13%5.5%4.2%
Aug 202646.3%18%15.8%11.9%4.9%3%
Sep 2026——————

  1. 1.Fonterra

    46.3%

    held 1st · 21.1K estimated branded searches · +0.91% vs prior month · -5.5 points

  2. 2.Ravensdown

    18%

    moved from 3rd to 2nd · 8.2K estimated branded searches · +57.5% vs prior month · +5.1 points

  3. 3.Ballance Agri-Nutrients

    15.8%

    moved from 4th to 3rd · 7.2K estimated branded searches · +41.5% vs prior month · +3.2 points

  4. 4.Silver Fern Farms

    11.9%

    moved from 2nd to 4th · 5.4K estimated branded searches · +3.6% vs prior month · -1.1 points

  5. 5.LIC

    4.9%

    held 5th · 2.2K estimated branded searches · +1.4% vs prior month · -0.6 points

  6. 6.Alliance Group

    3%

    held 6th · 1.4K estimated branded searches · -17.9% vs prior month · -1.1 points

Compare search popularity between LIC and its closest rivals

How has branded search demand for LIC changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LIC in New Zealand fell from 2.4K to 2.2K.
  • Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand increased from 4.1% to 4.9%.
  • Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 7% in February 2026 and was lowest at 4.1% in October 2025.
  • Across the 11 months ending August 2026, LIC rose from 6th to 5th among agricultural co-operatives in New Zealand.

How did search popularity change for New Zealand agricultural co-operatives in August 2026?

  1. In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%.

  2. In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.

  3. In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%.

  4. In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.

  5. In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%.

  6. In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.

Which livestock genetics providers compete with LIC?

LIC against livestock genetics providers in New Zealand, by month

Share of Search by month for LIC, Semex, CRV, Samen. The figures are in the table below the chart.

View monthly share of search table
MonthLICSemexCRVSamen
Oct 202580.2%5%7.7%7%
Nov 202579.9%6.1%6.5%7.6%
Dec 202580.3%6.3%7.2%6.3%
Jan 202683.9%5.6%5.6%4.9%
Feb 202677%7.1%5.6%10.3%
Mar 202673.4%9.3%6.6%10.6%
Apr 202679.6%6.9%5.8%7.6%
May 202678.8%7.6%6.1%7.6%
Jun 202679.9%5.9%6.9%7.3%
Jul 202682.8%6.7%5.2%5.2%
Aug 202683.9%5.6%5.2%5.2%
Sep 2026————

  1. 1.LIC

    83.9%

    held 1st · 2.2K estimated branded searches · +1.4% vs prior month · +1.1 points

  2. 2.Semex

    5.6%

    held 2nd · 150 estimated branded searches · -16.7% vs prior month · -1.1 points

  3. 3.CRV

    5.2%

    held 3rd · 140 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Samen

    5.2%

    held 4th · 140 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between LIC and its closest rivals

How has branded search demand for LIC changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand increased from 80.2% to 83.9%.
  • Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand peaked at 83.9% in August 2026 and was lowest at 73.4% in March 2026.

How did search popularity change for New Zealand livestock genetics providers in August 2026?

  1. In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%.

  2. In August 2026, Semex lost estimated Share of Search among livestock genetics providers in New Zealand, from 6.7% to 5.6%.

  3. Estimated monthly branded searches for CRV in New Zealand fell 39.1% over 11 measured months, from 230 to 140 in August 2026.

  4. Estimated monthly branded searches for Samen in New Zealand fell 33.3% over 11 measured months, from 210 to 140 in August 2026.

How is LIC measured?

Brandwave collects information about searches that people make online using LIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • lic bulls
  • lic co nz
  • lic dairy
  • lic genetics
  • lic livestock
  • lic nz
  • livestock improvement corporation

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How the Brand Demand Index is measured

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