How popular isFonterra in search?
In August 2026, there were an estimated 21.1K branded searches for Fonterra in New Zealand which is down 27.5% over the last 11 months. Fonterra holds 46.3% estimated Share of Search among New Zealand agricultural co-operatives and is ranked 1st of 6 competitors for search popularity.
Fonterra46.3%
Ravensdown18%
Ballance Agri-Nutrients15.8%
Silver Fern Farms11.9%
LIC4.9%
Alliance Group3%
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Which agricultural co-operatives compete with Fonterra?
Share of Search by month for Fonterra, Ravensdown, Ballance Agri-Nutrients, Silver Fern Farms, LIC, Alliance Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Fonterra | Ravensdown | Ballance Agri-Nutrients | Silver Fern Farms | LIC | Alliance Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 11.1% | 12.1% | 10.3% | 4.1% | 12.7% |
| Nov 2025 | 49.3% | 12.2% | 14.2% | 12% | 4.4% | 7.9% |
| Dec 2025 | 53.6% | 11% | 11.7% | 13.1% | 4.7% | 5.8% |
| Jan 2026 | 47.4% | 11.6% | 10.3% | 16.8% | 6.5% | 7.5% |
| Feb 2026 | 48.6% | 12.3% | 12% | 14.7% | 7% | 5.4% |
| Mar 2026 | 48% | 14.5% | 14% | 14.6% | 4.3% | 4.6% |
| Apr 2026 | 48.7% | 13.6% | 12.1% | 15.3% | 5.4% | 4.9% |
| May 2026 | 49.5% | 11.3% | 13.4% | 15.7% | 5.4% | 4.6% |
| Jun 2026 | 49.5% | 12.9% | 12.8% | 15.3% | 5.6% | 3.9% |
| Jul 2026 | 51.8% | 12.9% | 12.6% | 13% | 5.5% | 4.2% |
| Aug 2026 | 46.3% | 18% | 15.8% | 11.9% | 4.9% | 3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 21.1K | +0.91% | -5.5 points | |
| 2, moved from 3rd to 2nd | 18% | 8.2K | +57.5% | +5.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 15.8% | 7.2K | +41.5% | +3.2 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 11.9% | 5.4K | +3.6% | -1.1 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.9% | 2.2K | +1.4% | -0.6 points | |
| 6, held 6th | 3% | 1.4K | -17.9% | -1.1 points |
1.
Fonterra46.3%
held 1st · 21.1K estimated branded searches · +0.91% vs prior month · -5.5 points
18%
moved from 3rd to 2nd · 8.2K estimated branded searches · +57.5% vs prior month · +5.1 points
15.8%
moved from 4th to 3rd · 7.2K estimated branded searches · +41.5% vs prior month · +3.2 points
11.9%
moved from 2nd to 4th · 5.4K estimated branded searches · +3.6% vs prior month · -1.1 points
5.
LIC4.9%
held 5th · 2.2K estimated branded searches · +1.4% vs prior month · -0.6 points
3%
held 6th · 1.4K estimated branded searches · -17.9% vs prior month · -1.1 points
Compare search popularity between Fonterra and its closest rivals
How has branded search demand for Fonterra changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fonterra in New Zealand fell from 29.1K to 21.1K.
- Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand decreased from 49.7% to 46.3%.
- Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 53.6% in December 2025 and was lowest at 46.3% in August 2026.
How did search popularity change for New Zealand agricultural co-operatives in August 2026?
6 changes
In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%.
In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.
In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%.
In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.
In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%.
In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.
How is Fonterra measured?
Brandwave collects information about searches that people make online using Fonterra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- fonterra
- fonterra au
- fonterra brand
- fonterra cambridge
- fonterra canpac
- fonterra cheese
- fonterra co-op
- fonterra com
- fonterra company
- fonterra contact
- fonterra dairy
- fonterra milk
- fonterra milk price
- fonterra milky way
- fonterra near me
- fonterra new zealand
- fonterra nz
- fonterra sites
- fonterra te rapa
- fonterra whareroa
- miles hurrell fonterra
- my fonterra
- my fonterra milkyway
- peter mcbride fonterra
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Is Fonterra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.