Brandwave

How popular isRavensdown in search?

In August 2026, there were an estimated 8.2K branded searches for Ravensdown in New Zealand which is up 26.5% over the last 11 months. Ravensdown holds 18% estimated Share of Search among New Zealand agricultural co-operatives and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Fonterra46.3%
  2. Ravensdown18%
  3. Ballance Agri-Nutrients15.8%
  4. Silver Fern Farms11.9%
  5. LIC4.9%
  6. Alliance Group3%
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Which agricultural co-operatives compete with Ravensdown?

Ravensdown against agricultural co-operatives in New Zealand, by month

Share of Search by month for Fonterra, Ravensdown, Ballance Agri-Nutrients, Silver Fern Farms, LIC, Alliance Group. The figures are in the table below the chart.

View monthly share of search table
MonthFonterraRavensdownBallance Agri-NutrientsSilver Fern FarmsLICAlliance Group
Oct 202549.7%11.1%12.1%10.3%4.1%12.7%
Nov 202549.3%12.2%14.2%12%4.4%7.9%
Dec 202553.6%11%11.7%13.1%4.7%5.8%
Jan 202647.4%11.6%10.3%16.8%6.5%7.5%
Feb 202648.6%12.3%12%14.7%7%5.4%
Mar 202648%14.5%14%14.6%4.3%4.6%
Apr 202648.7%13.6%12.1%15.3%5.4%4.9%
May 202649.5%11.3%13.4%15.7%5.4%4.6%
Jun 202649.5%12.9%12.8%15.3%5.6%3.9%
Jul 202651.8%12.9%12.6%13%5.5%4.2%
Aug 202646.3%18%15.8%11.9%4.9%3%
Sep 2026——————

  1. 1.Fonterra

    46.3%

    held 1st · 21.1K estimated branded searches · +0.91% vs prior month · -5.5 points

  2. 2.Ravensdown

    18%

    moved from 3rd to 2nd · 8.2K estimated branded searches · +57.5% vs prior month · +5.1 points

  3. 3.Ballance Agri-Nutrients

    15.8%

    moved from 4th to 3rd · 7.2K estimated branded searches · +41.5% vs prior month · +3.2 points

  4. 4.Silver Fern Farms

    11.9%

    moved from 2nd to 4th · 5.4K estimated branded searches · +3.6% vs prior month · -1.1 points

  5. 5.LIC

    4.9%

    held 5th · 2.2K estimated branded searches · +1.4% vs prior month · -0.6 points

  6. 6.Alliance Group

    3%

    held 6th · 1.4K estimated branded searches · -17.9% vs prior month · -1.1 points

Compare search popularity between Ravensdown and its closest rivals

How has branded search demand for Ravensdown changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ravensdown in New Zealand rose from 6.5K to 8.2K.
  • Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among agricultural co-operatives in New Zealand increased from 11.1% to 18%.
  • Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 18% in August 2026 and was lowest at 11% in December 2025.
  • Across the 11 months ending August 2026, Ravensdown rose from 4th to 2nd among agricultural co-operatives in New Zealand.

How did search popularity change for New Zealand agricultural co-operatives in August 2026?

  1. In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%.

  2. In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.

  3. In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%.

  4. In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.

  5. In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%.

  6. In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.

Which fertiliser suppliers compete with Ravensdown?

Ravensdown against fertiliser suppliers in New Zealand, by month

Share of Search by month for Ravensdown, Ballance Agri-Nutrients. The figures are in the table below the chart.

View monthly share of search table
MonthRavensdownBallance Agri-NutrientsYaraKiwi Fertiliser
Oct 202547.1%51.2%1.3%0.43%
Nov 202545.3%52.8%1.5%0.37%
Dec 202547.6%50.5%1.5%0.46%
Jan 202652%46%1.6%0.49%
Feb 202650%48.5%1.3%0.29%
Mar 202650.1%48.3%1.3%0.27%
Apr 202652.1%46.1%1.5%0.28%
May 202644.5%53%1.7%0.78%
Jun 202649.4%49.1%1.1%0.37%
Jul 202649.9%48.6%1.1%0.48%
Aug 202652.3%45.8%1.5%0.38%
Sep 2026————

  1. 1.Ravensdown

    52.3%

    held 1st · 8.2K estimated branded searches · +57.5% vs prior month · +2.4 points

  2. 2.Ballance Agri-Nutrients

    45.8%

    held 2nd · 7.2K estimated branded searches · +41.5% vs prior month · -2.8 points

  3. 3.Yara

    1.5%

    held 3rd · 240 estimated branded searches · +118.2% vs prior month · +0.5 points

  4. 4.Kiwi Fertiliser

    0.38%

    held 4th · 60 estimated branded searches · +20% vs prior month · -0.1 points

Compare search popularity between Ravensdown and its closest rivals

How has branded search demand for Ravensdown changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand increased from 47.1% to 52.3%.
  • Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand peaked at 52.3% in August 2026 and was lowest at 44.5% in May 2026.
  • Across the 11 months ending August 2026, Ravensdown rose from 2nd to 1st among fertiliser suppliers in New Zealand.

How did search popularity change for New Zealand fertiliser suppliers in August 2026?

  1. In August 2026, Ravensdown gained estimated Share of Search among fertiliser suppliers in New Zealand, from 49.9% to 52.3%.

  2. In August 2026, Ballance Agri-Nutrients lost estimated Share of Search among fertiliser suppliers in New Zealand, from 48.6% to 45.8%.

  3. Estimated monthly branded searches for Yara in New Zealand rose 33.3% over 11 measured months, from 180 to 240 in August 2026.

How is Ravensdown measured?

Brandwave collects information about searches that people make online using Ravensdown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • hawkeye ravensdown
  • ravensdown
  • ravensdown co nz
  • ravensdown fertiliser
  • ravensdown fertiliser price list
  • ravensdown fertiliser prices
  • ravensdown fertiliser products
  • ravensdown hawkeye
  • ravensdown lawn fertiliser
  • ravensdown lawn fertilizer
  • ravensdown lime
  • ravensdown near me
  • ravensdown price list
  • ravensdown price list 2020
  • ravensdown price list 2021
  • ravensdown prices
  • ravensdown products

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