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Agricultural co-operatives in New Zealand:Which brands are most popular in search?

In August 2026, Fonterra was the most searched among agricultural co-operatives in New Zealand, with an estimated 21.1K branded searches and 46.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fonterra46.3%
  2. Ravensdown18%
  3. Ballance Agri-Nutrients15.8%
  4. Silver Fern Farms11.9%
  5. LIC4.9%
  6. Alliance Group3%

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Share of SearchLeaderboard

Compare the farmer-owned co-operatives that supply and process New Zealand agriculture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among agricultural co-operatives in New Zealand, by month

Share of Search by month for Fonterra, Ravensdown, Ballance Agri-Nutrients, Silver Fern Farms, LIC, Alliance Group. The figures are in the table below the chart.

View monthly share of search table
MonthFonterraRavensdownBallance Agri-NutrientsSilver Fern FarmsLICAlliance Group
Oct 202549.7%11.1%12.1%10.3%4.1%12.7%
Nov 202549.3%12.2%14.2%12%4.4%7.9%
Dec 202553.6%11%11.7%13.1%4.7%5.8%
Jan 202647.4%11.6%10.3%16.8%6.5%7.5%
Feb 202648.6%12.3%12%14.7%7%5.4%
Mar 202648%14.5%14%14.6%4.3%4.6%
Apr 202648.7%13.6%12.1%15.3%5.4%4.9%
May 202649.5%11.3%13.4%15.7%5.4%4.6%
Jun 202649.5%12.9%12.8%15.3%5.6%3.9%
Jul 202651.8%12.9%12.6%13%5.5%4.2%
Aug 202646.3%18%15.8%11.9%4.9%3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fonterra

    46.3%

    held 1st · 21.1K estimated branded searches · +0.91% vs prior month · -5.5 points

  2. 2.Ravensdown

    18%

    moved from 3rd to 2nd · 8.2K estimated branded searches · +57.5% vs prior month · +5.1 points

  3. 3.Ballance Agri-Nutrients

    15.8%

    moved from 4th to 3rd · 7.2K estimated branded searches · +41.5% vs prior month · +3.2 points

  4. 4.Silver Fern Farms

    11.9%

    moved from 2nd to 4th · 5.4K estimated branded searches · +3.6% vs prior month · -1.1 points

  5. 5.LIC

    4.9%

    held 5th · 2.2K estimated branded searches · +1.4% vs prior month · -0.6 points

  6. 6.Alliance Group

    3%

    held 6th · 1.4K estimated branded searches · -17.9% vs prior month · -1.1 points

Compare search popularity between leading brands

Which brand is most popular in search among agricultural co-operatives in New Zealand?

In August 2026, Fonterra was the most searched among agricultural co-operatives in New Zealand, with an estimated 21.1K branded searches and 46.3% estimated Share of Search within this set. Ravensdown is in 2nd place, 28.3 percentage points behind at 18% Share of Search.

New Zealand agricultural co-operatives, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fonterra49.7% → 46.3%53.6%Dec 202546.3%Aug 20261st
Ravensdown11.1% → 18%18%Aug 202611%Dec 20254th → 2nd
Ballance Agri-Nutrients12.1% → 15.8%15.8%Aug 202610.3%Jan 20263rd
Silver Fern Farms10.3% → 11.9%16.8%Jan 202610.3%Oct 20255th → 4th
LIC4.1% → 4.9%7%Feb 20264.1%Oct 20256th → 5th
Alliance Group12.7% → 3%12.7%Oct 20253%Aug 20262nd → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand decreased from 49.7% to 46.3%.
  • Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among agricultural co-operatives in New Zealand increased from 11.1% to 18%.
  • Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among agricultural co-operatives in New Zealand increased from 12.1% to 15.8%.
  • Across the 11 months ending August 2026, Silver Fern Farms’ estimated Share of Search among agricultural co-operatives in New Zealand increased from 10.3% to 11.9%.
  • Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand increased from 4.1% to 4.9%.
  • Across the 11 months ending August 2026, Alliance Group’s estimated Share of Search among agricultural co-operatives in New Zealand decreased from 12.7% to 3%.
  • Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 53.6% in December 2025 and was lowest at 46.3% in August 2026.
  • Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 18% in August 2026 and was lowest at 11% in December 2025.
  • Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among agricultural co-operatives in New Zealand peaked at 15.8% in August 2026 and was lowest at 10.3% in January 2026.
  • Across the 11 months ending August 2026, Silver Fern Farms’ estimated Share of Search among agricultural co-operatives in New Zealand peaked at 16.8% in January 2026 and was lowest at 10.3% in October 2025.
  • Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 7% in February 2026 and was lowest at 4.1% in October 2025.
  • Across the 11 months ending August 2026, Ravensdown rose from 4th to 2nd among agricultural co-operatives in New Zealand.
  • Across the 11 months ending August 2026, Silver Fern Farms rose from 5th to 4th among agricultural co-operatives in New Zealand.
  • Across the 11 months ending August 2026, LIC rose from 6th to 5th among agricultural co-operatives in New Zealand.
  • Across the 11 months ending August 2026, Alliance Group fell from 2nd to 6th among agricultural co-operatives in New Zealand.

How did search popularity change for New Zealand agricultural co-operatives in August 2026?

  1. In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%.

  2. In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.

  3. In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%.

  4. In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.

  5. In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%.

  6. In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.

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