LIC vs Silver Fern Farms:Which is more popular by branded search in New Zealand?
In August 2026, Silver Fern Farms had more branded searches than LIC among agricultural co-operatives in New Zealand. Silver Fern Farms was estimated to have 5.4K branded searches compared to LIC’s 2.2K, and held an 11.9% Share of Search versus LIC’s 4.9%.
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Which is more popular in search, LIC or Silver Fern Farms?
Compare the farmer-owned co-operatives that supply and process New Zealand agriculture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silver Fern Farms, LIC. The figures are in the table below the chart.
View monthly share of search table
| Month | Fonterra | Ravensdown | Ballance Agri-Nutrients | Silver Fern Farms | LIC | Alliance Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 11.1% | 12.1% | 10.3% | 4.1% | 12.7% |
| Nov 2025 | 49.3% | 12.2% | 14.2% | 12% | 4.4% | 7.9% |
| Dec 2025 | 53.6% | 11% | 11.7% | 13.1% | 4.7% | 5.8% |
| Jan 2026 | 47.4% | 11.6% | 10.3% | 16.8% | 6.5% | 7.5% |
| Feb 2026 | 48.6% | 12.3% | 12% | 14.7% | 7% | 5.4% |
| Mar 2026 | 48% | 14.5% | 14% | 14.6% | 4.3% | 4.6% |
| Apr 2026 | 48.7% | 13.6% | 12.1% | 15.3% | 5.4% | 4.9% |
| May 2026 | 49.5% | 11.3% | 13.4% | 15.7% | 5.4% | 4.6% |
| Jun 2026 | 49.5% | 12.9% | 12.8% | 15.3% | 5.6% | 3.9% |
| Jul 2026 | 51.8% | 12.9% | 12.6% | 13% | 5.5% | 4.2% |
| Aug 2026 | 46.3% | 18% | 15.8% | 11.9% | 4.9% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the LIC and Silver Fern Farms comparison changed over the last 12 months?
3 findings
- Silver Fern Farms was ahead of LIC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K.
- Across the 11 months ending August 2026, Silver Fern Farms’ estimated Share of Search among agricultural co-operatives in New Zealand moved from 10.3% to 11.9%, and its estimated monthly branded searches moved from 6K to 5.4K.
How did search popularity change for New Zealand agricultural co-operatives in August 2026?
4 changes
In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%.
In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.
In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%.
In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using LIC’s and Silver Fern Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LIC
7 branded search terms
- lic bulls
- lic co nz
- lic dairy
- lic genetics
- lic livestock
- lic nz
- livestock improvement corporation
Silver Fern Farms
13 branded search terms
- silver fern farms
- silver fern farms application form
- silver fern farms beef
- silver fern farms lamb
- silver fern farms limited
- silver fern farms near me
- silver fern farms new zealand
- silver fern farms nz
- silver fern farms online shop
- silver fern farms venison
- silver fern farms waitane
- silverfernfarms
- silverfernfarms com
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