How popular isSilver Fern Farms in search?
In August 2026, there were an estimated 5.4K branded searches for Silver Fern Farms in New Zealand which is down 9.3% over the last 11 months. Silver Fern Farms holds 11.9% estimated Share of Search among New Zealand agricultural co-operatives and is ranked 4th of 6 competitors for search popularity.
Fonterra46.3%
Ravensdown18%
Ballance Agri-Nutrients15.8%
Silver Fern Farms11.9%
LIC4.9%
Alliance Group3%
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Which agricultural co-operatives compete with Silver Fern Farms?
Share of Search by month for Fonterra, Ravensdown, Ballance Agri-Nutrients, Silver Fern Farms, LIC, Alliance Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Fonterra | Ravensdown | Ballance Agri-Nutrients | Silver Fern Farms | LIC | Alliance Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 11.1% | 12.1% | 10.3% | 4.1% | 12.7% |
| Nov 2025 | 49.3% | 12.2% | 14.2% | 12% | 4.4% | 7.9% |
| Dec 2025 | 53.6% | 11% | 11.7% | 13.1% | 4.7% | 5.8% |
| Jan 2026 | 47.4% | 11.6% | 10.3% | 16.8% | 6.5% | 7.5% |
| Feb 2026 | 48.6% | 12.3% | 12% | 14.7% | 7% | 5.4% |
| Mar 2026 | 48% | 14.5% | 14% | 14.6% | 4.3% | 4.6% |
| Apr 2026 | 48.7% | 13.6% | 12.1% | 15.3% | 5.4% | 4.9% |
| May 2026 | 49.5% | 11.3% | 13.4% | 15.7% | 5.4% | 4.6% |
| Jun 2026 | 49.5% | 12.9% | 12.8% | 15.3% | 5.6% | 3.9% |
| Jul 2026 | 51.8% | 12.9% | 12.6% | 13% | 5.5% | 4.2% |
| Aug 2026 | 46.3% | 18% | 15.8% | 11.9% | 4.9% | 3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 21.1K | +0.91% | -5.5 points | |
| 2, moved from 3rd to 2nd | 18% | 8.2K | +57.5% | +5.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 15.8% | 7.2K | +41.5% | +3.2 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 11.9% | 5.4K | +3.6% | -1.1 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.9% | 2.2K | +1.4% | -0.6 points | |
| 6, held 6th | 3% | 1.4K | -17.9% | -1.1 points |
1.
Fonterra46.3%
held 1st · 21.1K estimated branded searches · +0.91% vs prior month · -5.5 points
18%
moved from 3rd to 2nd · 8.2K estimated branded searches · +57.5% vs prior month · +5.1 points
15.8%
moved from 4th to 3rd · 7.2K estimated branded searches · +41.5% vs prior month · +3.2 points
11.9%
moved from 2nd to 4th · 5.4K estimated branded searches · +3.6% vs prior month · -1.1 points
5.
LIC4.9%
held 5th · 2.2K estimated branded searches · +1.4% vs prior month · -0.6 points
3%
held 6th · 1.4K estimated branded searches · -17.9% vs prior month · -1.1 points
Compare search popularity between Silver Fern Farms and its closest rivals
- Silver Fern Farms vs Fonterra: compare search popularity
- Silver Fern Farms vs Ravensdown: compare search popularity
- Silver Fern Farms vs Ballance Agri-Nutrients: compare search popularity
- Silver Fern Farms vs LIC: compare search popularity
- Silver Fern Farms vs Alliance Group: compare search popularity
- Compare Silver Fern Farms with any brand
How has branded search demand for Silver Fern Farms changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Silver Fern Farms in New Zealand fell from 6K to 5.4K.
- Across the 11 months ending August 2026, Silver Fern Farms’ estimated Share of Search among agricultural co-operatives in New Zealand increased from 10.3% to 11.9%.
- Across the 11 months ending August 2026, Silver Fern Farms’ estimated Share of Search among agricultural co-operatives in New Zealand peaked at 16.8% in January 2026 and was lowest at 10.3% in October 2025.
- Across the 11 months ending August 2026, Silver Fern Farms rose from 5th to 4th among agricultural co-operatives in New Zealand.
How did search popularity change for New Zealand agricultural co-operatives in August 2026?
6 changes
In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%.
In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.
In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%.
In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.
In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%.
In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.
How is Silver Fern Farms measured?
Brandwave collects information about searches that people make online using Silver Fern Farms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- silver fern farms
- silver fern farms application form
- silver fern farms beef
- silver fern farms lamb
- silver fern farms limited
- silver fern farms near me
- silver fern farms new zealand
- silver fern farms nz
- silver fern farms online shop
- silver fern farms venison
- silver fern farms waitane
- silverfernfarms
- silverfernfarms com
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Is Silver Fern Farms your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.