Ballance Agri-Nutrients vs LIC:Which is more popular by branded search in New Zealand?
In August 2026, Ballance Agri-Nutrients had more branded searches than LIC among agricultural co-operatives in New Zealand. Ballance Agri-Nutrients was estimated to have 7.2K branded searches compared to LIC’s 2.2K, and held a 15.8% Share of Search versus LIC’s 4.9%.
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Which is more popular in search, Ballance Agri-Nutrients or LIC?
Compare the farmer-owned co-operatives that supply and process New Zealand agriculture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ballance Agri-Nutrients, LIC. The figures are in the table below the chart.
View monthly share of search table
| Month | Fonterra | Ravensdown | Ballance Agri-Nutrients | Silver Fern Farms | LIC | Alliance Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 11.1% | 12.1% | 10.3% | 4.1% | 12.7% |
| Nov 2025 | 49.3% | 12.2% | 14.2% | 12% | 4.4% | 7.9% |
| Dec 2025 | 53.6% | 11% | 11.7% | 13.1% | 4.7% | 5.8% |
| Jan 2026 | 47.4% | 11.6% | 10.3% | 16.8% | 6.5% | 7.5% |
| Feb 2026 | 48.6% | 12.3% | 12% | 14.7% | 7% | 5.4% |
| Mar 2026 | 48% | 14.5% | 14% | 14.6% | 4.3% | 4.6% |
| Apr 2026 | 48.7% | 13.6% | 12.1% | 15.3% | 5.4% | 4.9% |
| May 2026 | 49.5% | 11.3% | 13.4% | 15.7% | 5.4% | 4.6% |
| Jun 2026 | 49.5% | 12.9% | 12.8% | 15.3% | 5.6% | 3.9% |
| Jul 2026 | 51.8% | 12.9% | 12.6% | 13% | 5.5% | 4.2% |
| Aug 2026 | 46.3% | 18% | 15.8% | 11.9% | 4.9% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ballance Agri-Nutrients and LIC comparison changed over the last 12 months?
3 findings
- Ballance Agri-Nutrients was ahead of LIC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among agricultural co-operatives in New Zealand moved from 12.1% to 15.8%, and its estimated monthly branded searches moved from 7.1K to 7.2K.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K.
How did search popularity change for New Zealand agricultural co-operatives in August 2026?
2 changes
In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%.
In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Ballance Agri-Nutrients’ and LIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ballance Agri-Nutrients
10 branded search terms
- ballance
- ballance agri
- ballance agri nutrients
- ballance agri nutrients ltd
- ballance agri nutrients near me
- ballance agri nutrients new zealand
- ballance agri nutrients nz
- ballance agri nutrients price list
- ballance co nz
- ballance fertiliser
LIC
7 branded search terms
- lic bulls
- lic co nz
- lic dairy
- lic genetics
- lic livestock
- lic nz
- livestock improvement corporation
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