Brandwave

Kiwi Fertiliser vs Ravensdown:Which is more popular by branded search in New Zealand?

In August 2026, Ravensdown had more branded searches than Kiwi Fertiliser among fertiliser suppliers in New Zealand. Ravensdown was estimated to have 8.2K branded searches compared to Kiwi Fertiliser’s 60, and held a 52.3% Share of Search versus Kiwi Fertiliser’s 0.38%.

Share of Search among fertiliser suppliers in New Zealand in August 2026Which is more popular in search, Kiwi Fertiliser or Ravensdown?
Kiwi Fertiliser0.38%60 searches
vs
Ravensdown52.3%8.2K searches

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Which is more popular in search, Kiwi Fertiliser or Ravensdown?

Compare fertiliser suppliers serving New Zealand farmers and growers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kiwi Fertiliser and Ravensdown among fertiliser suppliers in New Zealand, by month

Share of Search by month for Ravensdown, Kiwi Fertiliser. The figures are in the table below the chart.

View monthly share of search table
MonthRavensdownBallance Agri-NutrientsYaraKiwi Fertiliser
Oct 202547.1%51.2%1.3%0.43%
Nov 202545.3%52.8%1.5%0.37%
Dec 202547.6%50.5%1.5%0.46%
Jan 202652%46%1.6%0.49%
Feb 202650%48.5%1.3%0.29%
Mar 202650.1%48.3%1.3%0.27%
Apr 202652.1%46.1%1.5%0.28%
May 202644.5%53%1.7%0.78%
Jun 202649.4%49.1%1.1%0.37%
Jul 202649.9%48.6%1.1%0.48%
Aug 202652.3%45.8%1.5%0.38%
Sep 2026————

How has the Kiwi Fertiliser and Ravensdown comparison changed over the last 12 months?

How did search popularity change for New Zealand fertiliser suppliers in August 2026?

  1. In August 2026, Ravensdown gained estimated Share of Search among fertiliser suppliers in New Zealand, from 49.9% to 52.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Kiwi Fertiliser’s and Ravensdown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kiwi Fertiliser

2 branded search terms

  • kiwi fertiliser
  • kiwi fertiliser company

Ravensdown

17 branded search terms

  • hawkeye ravensdown
  • ravensdown
  • ravensdown co nz
  • ravensdown fertiliser
  • ravensdown fertiliser price list
  • ravensdown fertiliser prices
  • ravensdown fertiliser products
  • ravensdown hawkeye
  • ravensdown lawn fertiliser
  • ravensdown lawn fertilizer
  • ravensdown lime
  • ravensdown near me
  • ravensdown price list
  • ravensdown price list 2020
  • ravensdown price list 2021
  • ravensdown prices
  • ravensdown products

How the Brand Demand Index is measured

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