Brandwave

Fertiliser suppliers in New Zealand:Which brands are most popular in search?

In August 2026, Ravensdown was the most searched among fertiliser suppliers in New Zealand, with an estimated 8.2K branded searches and 52.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ravensdown52.3%
  2. Ballance Agri-Nutrients45.8%
  3. Yara1.5%
  4. Kiwi Fertiliser0.38%

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Share of SearchLeaderboard

Compare fertiliser suppliers serving New Zealand farmers and growers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fertiliser suppliers in New Zealand, by month

Share of Search by month for Ravensdown, Ballance Agri-Nutrients. The figures are in the table below the chart.

View monthly share of search table
MonthRavensdownBallance Agri-NutrientsYaraKiwi Fertiliser
Oct 202547.1%51.2%1.3%0.43%
Nov 202545.3%52.8%1.5%0.37%
Dec 202547.6%50.5%1.5%0.46%
Jan 202652%46%1.6%0.49%
Feb 202650%48.5%1.3%0.29%
Mar 202650.1%48.3%1.3%0.27%
Apr 202652.1%46.1%1.5%0.28%
May 202644.5%53%1.7%0.78%
Jun 202649.4%49.1%1.1%0.37%
Jul 202649.9%48.6%1.1%0.48%
Aug 202652.3%45.8%1.5%0.38%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Ravensdown

    52.3%

    held 1st · 8.2K estimated branded searches · +57.5% vs prior month · +2.4 points

  2. 2.Ballance Agri-Nutrients

    45.8%

    held 2nd · 7.2K estimated branded searches · +41.5% vs prior month · -2.8 points

  3. 3.Yara

    1.5%

    held 3rd · 240 estimated branded searches · +118.2% vs prior month · +0.5 points

  4. 4.Kiwi Fertiliser

    0.38%

    held 4th · 60 estimated branded searches · +20% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among fertiliser suppliers in New Zealand?

In August 2026, Ravensdown was the most searched among fertiliser suppliers in New Zealand, with an estimated 8.2K branded searches and 52.3% estimated Share of Search within this set. Ballance Agri-Nutrients is in 2nd place, 6.6 percentage points behind at 45.8% Share of Search.

New Zealand fertiliser suppliers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ravensdown47.1% → 52.3%52.3%Aug 202644.5%May 20262nd → 1st
Ballance Agri-Nutrients51.2% → 45.8%53%May 202645.8%Aug 20261st → 2nd
Yara1.3% → 1.5%1.7%May 20261.1%Jul 20263rd
Kiwi Fertiliser0.43% → 0.38%0.78%May 20260.27%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand increased from 47.1% to 52.3%.
  • Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among fertiliser suppliers in New Zealand decreased from 51.2% to 45.8%.
  • Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand peaked at 52.3% in August 2026 and was lowest at 44.5% in May 2026.
  • Across the 11 months ending August 2026, Ballance Agri-Nutrients’ estimated Share of Search among fertiliser suppliers in New Zealand peaked at 53% in May 2026 and was lowest at 45.8% in August 2026.
  • Across the 11 months ending August 2026, Ravensdown rose from 2nd to 1st among fertiliser suppliers in New Zealand.
  • Across the 11 months ending August 2026, Ballance Agri-Nutrients fell from 1st to 2nd among fertiliser suppliers in New Zealand.
  • Across the 11 months ending August 2026, Yara and Kiwi Fertiliser held steady: their estimated Share of Search among fertiliser suppliers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand fertiliser suppliers in August 2026?

  1. In August 2026, Ravensdown gained estimated Share of Search among fertiliser suppliers in New Zealand, from 49.9% to 52.3%.

  2. In August 2026, Ballance Agri-Nutrients lost estimated Share of Search among fertiliser suppliers in New Zealand, from 48.6% to 45.8%.

  3. Estimated monthly branded searches for Yara in New Zealand rose 33.3% over 11 measured months, from 180 to 240 in August 2026.

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