How popular isYara in search?
In August 2026, there were an estimated 240 branded searches for Yara in New Zealand which is up 33.3% over the last 11 months. Yara holds 1.5% estimated Share of Search among New Zealand fertiliser suppliers and is ranked 3rd of 4 competitors for search popularity.
Ravensdown52.3%
Ballance Agri-Nutrients45.8%
Yara1.5%
Kiwi Fertiliser0.38%
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Which fertiliser suppliers compete with Yara?
Share of Search by month for Ravensdown, Ballance Agri-Nutrients, Yara. The figures are in the table below the chart.
View monthly share of search table
| Month | Ravensdown | Ballance Agri-Nutrients | Yara | Kiwi Fertiliser |
|---|---|---|---|---|
| Oct 2025 | 47.1% | 51.2% | 1.3% | 0.43% |
| Nov 2025 | 45.3% | 52.8% | 1.5% | 0.37% |
| Dec 2025 | 47.6% | 50.5% | 1.5% | 0.46% |
| Jan 2026 | 52% | 46% | 1.6% | 0.49% |
| Feb 2026 | 50% | 48.5% | 1.3% | 0.29% |
| Mar 2026 | 50.1% | 48.3% | 1.3% | 0.27% |
| Apr 2026 | 52.1% | 46.1% | 1.5% | 0.28% |
| May 2026 | 44.5% | 53% | 1.7% | 0.78% |
| Jun 2026 | 49.4% | 49.1% | 1.1% | 0.37% |
| Jul 2026 | 49.9% | 48.6% | 1.1% | 0.48% |
| Aug 2026 | 52.3% | 45.8% | 1.5% | 0.38% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 8.2K | +57.5% | +2.4 points | |
| 2, held 2nd | 45.8% | 7.2K | +41.5% | -2.8 points | |
| 3, held 3rd | 1.5% | 240 | +118.2% | +0.5 points | |
| 4, held 4th | 0.38% | 60 | +20% | -0.1 points |
52.3%
held 1st · 8.2K estimated branded searches · +57.5% vs prior month · +2.4 points
45.8%
held 2nd · 7.2K estimated branded searches · +41.5% vs prior month · -2.8 points
3.
Yara1.5%
held 3rd · 240 estimated branded searches · +118.2% vs prior month · +0.5 points
0.38%
held 4th · 60 estimated branded searches · +20% vs prior month · -0.1 points
Compare search popularity between Yara and its closest rivals
How has branded search demand for Yara changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yara in New Zealand rose from 180 to 240.
- Across the 11 months ending August 2026, Yara’s estimated Share of Search among fertiliser suppliers in New Zealand held steady, from 1.3% to 1.5%.
How did search popularity change for New Zealand fertiliser suppliers in August 2026?
3 changes
In August 2026, Ravensdown gained estimated Share of Search among fertiliser suppliers in New Zealand, from 49.9% to 52.3%.
In August 2026, Ballance Agri-Nutrients lost estimated Share of Search among fertiliser suppliers in New Zealand, from 48.6% to 45.8%.
Estimated monthly branded searches for Yara in New Zealand rose 33.3% over 11 measured months, from 180 to 240 in August 2026.
How is Yara measured?
Brandwave collects information about searches that people make online using Yara’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
27 branded search terms
- fertilizer yara
- price of yara fertilizer
- www yara fertilizer com
- yara actyva fertilizer
- yara bela fertilizer
- yara can fertilizer
- yara company fertilizer
- yara complex fertilizer
- yara dap fertilizer
- yara fertilizer company
- yara fertilizer for vegetables
- yara fertilizer price list
- yara fertilizer prices
- yara fertilizer products
- yara fertilizer products list
- yara fertilizer products price list
- yara lawn fertilizer
- yara liquid fertiliser
- yara mila complex fertiliser
- yara mila complex fertilizer
- yara mila fertilizer price
- yara nutrients
- yara nz
- yara rega fertiliser
- yara sop fertilizer
- yara tera fertilizer
- yara tera fertilizer price
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