Kiwi Fertiliser vs Yara:Which is more popular by branded search in New Zealand?
In August 2026, Yara had more branded searches than Kiwi Fertiliser among fertiliser suppliers in New Zealand. Yara was estimated to have 240 branded searches compared to Kiwi Fertiliser’s 60, and held a 1.5% Share of Search versus Kiwi Fertiliser’s 0.38%.
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Which is more popular in search, Kiwi Fertiliser or Yara?
Compare fertiliser suppliers serving New Zealand farmers and growers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yara, Kiwi Fertiliser. The figures are in the table below the chart.
View monthly share of search table
| Month | Ravensdown | Ballance Agri-Nutrients | Yara | Kiwi Fertiliser |
|---|---|---|---|---|
| Oct 2025 | 47.1% | 51.2% | 1.3% | 0.43% |
| Nov 2025 | 45.3% | 52.8% | 1.5% | 0.37% |
| Dec 2025 | 47.6% | 50.5% | 1.5% | 0.46% |
| Jan 2026 | 52% | 46% | 1.6% | 0.49% |
| Feb 2026 | 50% | 48.5% | 1.3% | 0.29% |
| Mar 2026 | 50.1% | 48.3% | 1.3% | 0.27% |
| Apr 2026 | 52.1% | 46.1% | 1.5% | 0.28% |
| May 2026 | 44.5% | 53% | 1.7% | 0.78% |
| Jun 2026 | 49.4% | 49.1% | 1.1% | 0.37% |
| Jul 2026 | 49.9% | 48.6% | 1.1% | 0.48% |
| Aug 2026 | 52.3% | 45.8% | 1.5% | 0.38% |
| Sep 2026 | — | — | — | — |
How has the Kiwi Fertiliser and Yara comparison changed over the last 12 months?
3 findings
- Yara was ahead of Kiwi Fertiliser in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiwi Fertiliser’s estimated Share of Search among fertiliser suppliers in New Zealand moved from 0.43% to 0.38%, and its estimated monthly branded searches held steady at 60.
- Across the 11 months ending August 2026, Yara’s estimated Share of Search among fertiliser suppliers in New Zealand moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 180 to 240.
How did search popularity change for New Zealand fertiliser suppliers in August 2026?
1 change
Estimated monthly branded searches for Yara in New Zealand rose 33.3% over 11 measured months, from 180 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kiwi Fertiliser’s and Yara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiwi Fertiliser
2 branded search terms
- kiwi fertiliser
- kiwi fertiliser company
Yara
27 branded search terms
- fertilizer yara
- price of yara fertilizer
- www yara fertilizer com
- yara actyva fertilizer
- yara bela fertilizer
- yara can fertilizer
- yara company fertilizer
- yara complex fertilizer
- yara dap fertilizer
- yara fertilizer company
- yara fertilizer for vegetables
- yara fertilizer price list
- yara fertilizer prices
- yara fertilizer products
- yara fertilizer products list
- yara fertilizer products price list
- yara lawn fertilizer
- yara liquid fertiliser
- yara mila complex fertiliser
- yara mila complex fertilizer
- yara mila fertilizer price
- yara nutrients
- yara nz
- yara rega fertiliser
- yara sop fertilizer
- yara tera fertilizer
- yara tera fertilizer price
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