Alliance Group vs Fonterra:Which is more popular by branded search in New Zealand?
In August 2026, Fonterra had more branded searches than Alliance Group among agricultural co-operatives in New Zealand. Fonterra was estimated to have 21.1K branded searches compared to Alliance Group’s 1.4K, and held a 46.3% Share of Search versus Alliance Group’s 3%.
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Which is more popular in search, Alliance Group or Fonterra?
Compare the farmer-owned co-operatives that supply and process New Zealand agriculture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fonterra, Alliance Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Fonterra | Ravensdown | Ballance Agri-Nutrients | Silver Fern Farms | LIC | Alliance Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 11.1% | 12.1% | 10.3% | 4.1% | 12.7% |
| Nov 2025 | 49.3% | 12.2% | 14.2% | 12% | 4.4% | 7.9% |
| Dec 2025 | 53.6% | 11% | 11.7% | 13.1% | 4.7% | 5.8% |
| Jan 2026 | 47.4% | 11.6% | 10.3% | 16.8% | 6.5% | 7.5% |
| Feb 2026 | 48.6% | 12.3% | 12% | 14.7% | 7% | 5.4% |
| Mar 2026 | 48% | 14.5% | 14% | 14.6% | 4.3% | 4.6% |
| Apr 2026 | 48.7% | 13.6% | 12.1% | 15.3% | 5.4% | 4.9% |
| May 2026 | 49.5% | 11.3% | 13.4% | 15.7% | 5.4% | 4.6% |
| Jun 2026 | 49.5% | 12.9% | 12.8% | 15.3% | 5.6% | 3.9% |
| Jul 2026 | 51.8% | 12.9% | 12.6% | 13% | 5.5% | 4.2% |
| Aug 2026 | 46.3% | 18% | 15.8% | 11.9% | 4.9% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alliance Group and Fonterra comparison changed over the last 12 months?
3 findings
- Fonterra was ahead of Alliance Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alliance Group’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 12.7% to 3%, and its estimated monthly branded searches moved from 7.5K to 1.4K.
- Across the 11 months ending August 2026, Fonterra’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 49.7% to 46.3%, and its estimated monthly branded searches moved from 29.1K to 21.1K.
How did search popularity change for New Zealand agricultural co-operatives in August 2026?
2 changes
In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%.
In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using Alliance Group’s and Fonterra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alliance Group
3 branded search terms
- alliance group
- alliance group ltd
- alliance meat
Fonterra
24 branded search terms
- fonterra
- fonterra au
- fonterra brand
- fonterra cambridge
- fonterra canpac
- fonterra cheese
- fonterra co-op
- fonterra com
- fonterra company
- fonterra contact
- fonterra dairy
- fonterra milk
- fonterra milk price
- fonterra milky way
- fonterra near me
- fonterra new zealand
- fonterra nz
- fonterra sites
- fonterra te rapa
- fonterra whareroa
- miles hurrell fonterra
- my fonterra
- my fonterra milkyway
- peter mcbride fonterra
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.