How popular isSamen in search?
In August 2026, there were an estimated 140 branded searches for Samen in New Zealand which is down 33.3% over the last 11 months. Samen holds 5.2% estimated Share of Search among New Zealand livestock genetics providers and is ranked 4th of 4 competitors for search popularity.
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Which livestock genetics providers compete with Samen?
Share of Search by month for LIC, Semex, CRV, Samen. The figures are in the table below the chart.
View monthly share of search table
| Month | LIC | Semex | CRV | Samen |
|---|---|---|---|---|
| Oct 2025 | 80.2% | 5% | 7.7% | 7% |
| Nov 2025 | 79.9% | 6.1% | 6.5% | 7.6% |
| Dec 2025 | 80.3% | 6.3% | 7.2% | 6.3% |
| Jan 2026 | 83.9% | 5.6% | 5.6% | 4.9% |
| Feb 2026 | 77% | 7.1% | 5.6% | 10.3% |
| Mar 2026 | 73.4% | 9.3% | 6.6% | 10.6% |
| Apr 2026 | 79.6% | 6.9% | 5.8% | 7.6% |
| May 2026 | 78.8% | 7.6% | 6.1% | 7.6% |
| Jun 2026 | 79.9% | 5.9% | 6.9% | 7.3% |
| Jul 2026 | 82.8% | 6.7% | 5.2% | 5.2% |
| Aug 2026 | 83.9% | 5.6% | 5.2% | 5.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.9% | 2.2K | +1.4% | +1.1 points | |
| 2, held 2nd | 5.6% | 150 | -16.7% | -1.1 points | |
| 3, held 3rd | 5.2% | 140 | 0% | 0 points | |
| 4, held 4th | 5.2% | 140 | 0% | 0 points |
1.
LIC83.9%
held 1st · 2.2K estimated branded searches · +1.4% vs prior month · +1.1 points
2.
Semex
5.6%
held 2nd · 150 estimated branded searches · -16.7% vs prior month · -1.1 points
3.
CRV5.2%
held 3rd · 140 estimated branded searches · 0% vs prior month · 0 points
4.
Samen5.2%
held 4th · 140 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Samen and its closest rivals
How has branded search demand for Samen changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Samen in New Zealand fell from 210 to 140.
- Across the 11 months ending August 2026, Samen’s estimated Share of Search among livestock genetics providers in New Zealand decreased from 7% to 5.2%.
- Across the 11 months ending August 2026, Samen’s estimated Share of Search among livestock genetics providers in New Zealand peaked at 10.6% in March 2026 and was lowest at 4.9% in January 2026.
- Across the 11 months ending August 2026, Samen fell from 3rd to 4th among livestock genetics providers in New Zealand.
How did search popularity change for New Zealand livestock genetics providers in August 2026?
4 changes
In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%.
In August 2026, Semex lost estimated Share of Search among livestock genetics providers in New Zealand, from 6.7% to 5.6%.
Estimated monthly branded searches for CRV in New Zealand fell 39.1% over 11 measured months, from 230 to 140 in August 2026.
Estimated monthly branded searches for Samen in New Zealand fell 33.3% over 11 measured months, from 210 to 140 in August 2026.
How is Samen measured?
Brandwave collects information about searches that people make online using Samen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- samen nz
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Is Samen your brand?
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