LIC vs Samen:Which is more popular by branded search in New Zealand?
In August 2026, LIC had more branded searches than Samen among livestock genetics providers in New Zealand. LIC was estimated to have 2.2K branded searches compared to Samen’s 140, and held an 83.9% Share of Search versus Samen’s 5.2%.
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Which is more popular in search, LIC or Samen?
Compare cattle genetics suppliers serving New Zealand dairy and livestock farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LIC, Samen. The figures are in the table below the chart.
View monthly share of search table
| Month | LIC | Semex | CRV | Samen |
|---|---|---|---|---|
| Oct 2025 | 80.2% | 5% | 7.7% | 7% |
| Nov 2025 | 79.9% | 6.1% | 6.5% | 7.6% |
| Dec 2025 | 80.3% | 6.3% | 7.2% | 6.3% |
| Jan 2026 | 83.9% | 5.6% | 5.6% | 4.9% |
| Feb 2026 | 77% | 7.1% | 5.6% | 10.3% |
| Mar 2026 | 73.4% | 9.3% | 6.6% | 10.6% |
| Apr 2026 | 79.6% | 6.9% | 5.8% | 7.6% |
| May 2026 | 78.8% | 7.6% | 6.1% | 7.6% |
| Jun 2026 | 79.9% | 5.9% | 6.9% | 7.3% |
| Jul 2026 | 82.8% | 6.7% | 5.2% | 5.2% |
| Aug 2026 | 83.9% | 5.6% | 5.2% | 5.2% |
| Sep 2026 | — | — | — | — |
How has the LIC and Samen comparison changed over the last 12 months?
3 findings
- LIC was ahead of Samen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand moved from 80.2% to 83.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K.
- Across the 11 months ending August 2026, Samen’s estimated Share of Search among livestock genetics providers in New Zealand moved from 7% to 5.2%, and its estimated monthly branded searches moved from 210 to 140.
How did search popularity change for New Zealand livestock genetics providers in August 2026?
2 changes
In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%.
Estimated monthly branded searches for Samen in New Zealand fell 33.3% over 11 measured months, from 210 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LIC’s and Samen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.