CRV vs Samen:Which is more popular by branded search in New Zealand?
In August 2026, CRV and Samen were level on Share of Search among livestock genetics providers in New Zealand, with an estimated 140 branded searches each, at 5.2% estimated Share of Search each.
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Which is more popular in search, CRV or Samen?
Compare cattle genetics suppliers serving New Zealand dairy and livestock farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CRV, Samen. The figures are in the table below the chart.
View monthly share of search table
| Month | LIC | Semex | CRV | Samen |
|---|---|---|---|---|
| Oct 2025 | 80.2% | 5% | 7.7% | 7% |
| Nov 2025 | 79.9% | 6.1% | 6.5% | 7.6% |
| Dec 2025 | 80.3% | 6.3% | 7.2% | 6.3% |
| Jan 2026 | 83.9% | 5.6% | 5.6% | 4.9% |
| Feb 2026 | 77% | 7.1% | 5.6% | 10.3% |
| Mar 2026 | 73.4% | 9.3% | 6.6% | 10.6% |
| Apr 2026 | 79.6% | 6.9% | 5.8% | 7.6% |
| May 2026 | 78.8% | 7.6% | 6.1% | 7.6% |
| Jun 2026 | 79.9% | 5.9% | 6.9% | 7.3% |
| Jul 2026 | 82.8% | 6.7% | 5.2% | 5.2% |
| Aug 2026 | 83.9% | 5.6% | 5.2% | 5.2% |
| Sep 2026 | — | — | — | — |
How has the CRV and Samen comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Samen took it in November 2025, CRV took it in December 2025, Samen took it in February 2026.
- Across the 11 months ending August 2026, CRV’s estimated Share of Search among livestock genetics providers in New Zealand moved from 7.7% to 5.2%, and its estimated monthly branded searches moved from 230 to 140.
- Across the 11 months ending August 2026, Samen’s estimated Share of Search among livestock genetics providers in New Zealand moved from 7% to 5.2%, and its estimated monthly branded searches moved from 210 to 140.
How did search popularity change for New Zealand livestock genetics providers in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using CRV’s and Samen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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