Brandwave

How popular isCRV in search?

In August 2026, there were an estimated 140 branded searches for CRV in New Zealand which is down 39.1% over the last 11 months. CRV holds 5.2% estimated Share of Search among New Zealand livestock genetics providers and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. LIC83.9%
  2. Semex5.6%
  3. CRV5.2%
  4. Samen5.2%
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Which livestock genetics providers compete with CRV?

CRV against livestock genetics providers in New Zealand, by month

Share of Search by month for LIC, Semex, CRV, Samen. The figures are in the table below the chart.

View monthly share of search table
MonthLICSemexCRVSamen
Oct 202580.2%5%7.7%7%
Nov 202579.9%6.1%6.5%7.6%
Dec 202580.3%6.3%7.2%6.3%
Jan 202683.9%5.6%5.6%4.9%
Feb 202677%7.1%5.6%10.3%
Mar 202673.4%9.3%6.6%10.6%
Apr 202679.6%6.9%5.8%7.6%
May 202678.8%7.6%6.1%7.6%
Jun 202679.9%5.9%6.9%7.3%
Jul 202682.8%6.7%5.2%5.2%
Aug 202683.9%5.6%5.2%5.2%
Sep 2026————
  1. 1.LIC

    83.9%

    held 1st · 2.2K estimated branded searches · +1.4% vs prior month · +1.1 points

  2. 2.Semex

    5.6%

    held 2nd · 150 estimated branded searches · -16.7% vs prior month · -1.1 points

  3. 3.CRV

    5.2%

    held 3rd · 140 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Samen

    5.2%

    held 4th · 140 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between CRV and its closest rivals

How has branded search demand for CRV changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CRV in New Zealand fell from 230 to 140.
  • Across the 11 months ending August 2026, CRV’s estimated Share of Search among livestock genetics providers in New Zealand decreased from 7.7% to 5.2%.
  • Across the 11 months ending August 2026, CRV’s estimated Share of Search among livestock genetics providers in New Zealand peaked at 7.7% in October 2025 and was lowest at 5.2% in July 2026.
  • Across the 11 months ending August 2026, CRV fell from 2nd to 3rd among livestock genetics providers in New Zealand.

How did search popularity change for New Zealand livestock genetics providers in August 2026?

  1. In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%.

  2. In August 2026, Semex lost estimated Share of Search among livestock genetics providers in New Zealand, from 6.7% to 5.6%.

  3. Estimated monthly branded searches for CRV in New Zealand fell 39.1% over 11 measured months, from 230 to 140 in August 2026.

  4. Estimated monthly branded searches for Samen in New Zealand fell 33.3% over 11 measured months, from 210 to 140 in August 2026.

How is CRV measured?

Brandwave collects information about searches that people make online using CRV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • crv bulls
  • crv genetics
  • crv nz

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How the Brand Demand Index is measured

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Is CRV your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.