CRV vs LIC:Which is more popular by branded search in New Zealand?
In August 2026, LIC had more branded searches than CRV among livestock genetics providers in New Zealand. LIC was estimated to have 2.2K branded searches compared to CRV’s 140, and held an 83.9% Share of Search versus CRV’s 5.2%.
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Which is more popular in search, CRV or LIC?
Compare cattle genetics suppliers serving New Zealand dairy and livestock farmers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LIC, CRV. The figures are in the table below the chart.
View monthly share of search table
| Month | LIC | Semex | CRV | Samen |
|---|---|---|---|---|
| Oct 2025 | 80.2% | 5% | 7.7% | 7% |
| Nov 2025 | 79.9% | 6.1% | 6.5% | 7.6% |
| Dec 2025 | 80.3% | 6.3% | 7.2% | 6.3% |
| Jan 2026 | 83.9% | 5.6% | 5.6% | 4.9% |
| Feb 2026 | 77% | 7.1% | 5.6% | 10.3% |
| Mar 2026 | 73.4% | 9.3% | 6.6% | 10.6% |
| Apr 2026 | 79.6% | 6.9% | 5.8% | 7.6% |
| May 2026 | 78.8% | 7.6% | 6.1% | 7.6% |
| Jun 2026 | 79.9% | 5.9% | 6.9% | 7.3% |
| Jul 2026 | 82.8% | 6.7% | 5.2% | 5.2% |
| Aug 2026 | 83.9% | 5.6% | 5.2% | 5.2% |
| Sep 2026 | — | — | — | — |
How has the CRV and LIC comparison changed over the last 12 months?
3 findings
- LIC was ahead of CRV in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CRV’s estimated Share of Search among livestock genetics providers in New Zealand moved from 7.7% to 5.2%, and its estimated monthly branded searches moved from 230 to 140.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand moved from 80.2% to 83.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K.
How did search popularity change for New Zealand livestock genetics providers in August 2026?
2 changes
In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%.
Estimated monthly branded searches for CRV in New Zealand fell 39.1% over 11 measured months, from 230 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CRV’s and LIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.