Alliance Group vs LIC:Which is more popular by branded search in New Zealand?
In August 2026, LIC had more branded searches than Alliance Group among agricultural co-operatives in New Zealand. LIC was estimated to have 2.2K branded searches compared to Alliance Group’s 1.4K, and held a 4.9% Share of Search versus Alliance Group’s 3%.
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Which is more popular in search, Alliance Group or LIC?
Compare the farmer-owned co-operatives that supply and process New Zealand agriculture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LIC, Alliance Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Fonterra | Ravensdown | Ballance Agri-Nutrients | Silver Fern Farms | LIC | Alliance Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 11.1% | 12.1% | 10.3% | 4.1% | 12.7% |
| Nov 2025 | 49.3% | 12.2% | 14.2% | 12% | 4.4% | 7.9% |
| Dec 2025 | 53.6% | 11% | 11.7% | 13.1% | 4.7% | 5.8% |
| Jan 2026 | 47.4% | 11.6% | 10.3% | 16.8% | 6.5% | 7.5% |
| Feb 2026 | 48.6% | 12.3% | 12% | 14.7% | 7% | 5.4% |
| Mar 2026 | 48% | 14.5% | 14% | 14.6% | 4.3% | 4.6% |
| Apr 2026 | 48.7% | 13.6% | 12.1% | 15.3% | 5.4% | 4.9% |
| May 2026 | 49.5% | 11.3% | 13.4% | 15.7% | 5.4% | 4.6% |
| Jun 2026 | 49.5% | 12.9% | 12.8% | 15.3% | 5.6% | 3.9% |
| Jul 2026 | 51.8% | 12.9% | 12.6% | 13% | 5.5% | 4.2% |
| Aug 2026 | 46.3% | 18% | 15.8% | 11.9% | 4.9% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Alliance Group and LIC comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: LIC took it in February 2026, Alliance Group took it in March 2026, LIC took it in April 2026.
- Across the 11 months ending August 2026, Alliance Group’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 12.7% to 3%, and its estimated monthly branded searches moved from 7.5K to 1.4K.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K.
How did search popularity change for New Zealand agricultural co-operatives in August 2026?
2 changes
In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%.
In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Alliance Group’s and LIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alliance Group
3 branded search terms
- alliance group
- alliance group ltd
- alliance meat
LIC
7 branded search terms
- lic bulls
- lic co nz
- lic dairy
- lic genetics
- lic livestock
- lic nz
- livestock improvement corporation
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.