Brandwave

How popular isFaber-Castell?

In September 2026, people searched for Faber-Castell by name about 1,680 times in New Zealand, a 35.5% increase from the previous year. These searches made up 70.3% of all New Zealand pencil brand searches, placing Faber-Castell first out of two brands. When we asked both ChatGPT and Google AI Overviews about pencil brands, Faber-Castell appeared in three of the four answers and was the second most recommended of the two.

Search and AI answers in September 2026

Faber-Castell is the most searched of 2 competitors and the second most recommended in AI answers.

  1. Faber-CastellShare of searches 70.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. StaedtlerShare of searches 29.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top pencil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Faber-Castell was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Faber-Castell is the second most recommended of the two.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Staedtler1st
  2. Faber-Castell2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Staedtler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pencil brands

4 answers

  • Asked ChatGPT

    “Which pencil brand should I buy in New Zealand?”

    1. 1Staedtler
    2. 2Faber-Castell

  • Asked ChatGPT

    “What are the best pencil brands in New Zealand?”

    1. 1Staedtler
    2. 2Faber-Castell

  • Asked ChatGPT

    “What's the best pencil brand in New Zealand for everyday writing?”

    1. 1Staedtler
    2. 2Faber-Castell

  • Searched Google, AI Overview

    “mechanical pencils nz”

    1. Searched Google, AI Overview

      “pencil brands”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which pencil brands compete with Faber-Castell?

    Faber-Castell against pencil brands in New Zealand, by month

    Share of searches by month for Faber-Castell, Staedtler. The figures are in the table below the chart.

    View monthly share of searches table
    MonthFaber-CastellStaedtler
    Oct 202564.2%35.8%
    Nov 202570.9%29.1%
    Dec 202575.3%24.7%
    Jan 202655.8%44.2%
    Feb 202663.7%36.3%
    Mar 202663.8%36.2%
    Apr 202672.6%27.4%
    May 202667.9%32.1%
    Jun 202662.3%37.7%
    Jul 202666.5%33.5%
    Aug 202664.7%35.3%
    Sep 202670.3%29.7%

    1. 1.Faber-Castell

      70.3%

      Held 1st. 1.4K estimated branded searches, +6% vs prior month. Share +5.6 points.

    2. 2.Staedtler

      29.7%

      Held 2nd. 600 estimated branded searches, -17.8% vs prior month. Share -5.6 points.

    Compare popularity between Faber-Castell and its closest rivals

    Every comparison with Faber-Castell

    14 comparisons

    How has branded search demand for Faber-Castell changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Faber-Castell in New Zealand rose from 1.2K to 1.7K.
    • Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencil brands in New Zealand increased from 64.2% to 70.3%.
    • Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencil brands in New Zealand peaked at 75.3% in December 2025 and was lowest at 55.8% in January 2026.

    How did search popularity change for New Zealand pencil brands in September 2026?

    2 changes

    1. In September 2026, Faber-Castell gained share of searches among pencil brands in New Zealand, from 64.7% to 70.3%.

    2. In September 2026, Staedtler lost share of searches among pencil brands in New Zealand, from 35.3% to 29.7%.

    How are Faber-Castell’s branded searches counted?

    13 search terms

    Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • faber castell
    • faber castell erasers
    • faber castell highlighter
    • faber castell markers
    • faber castell paint
    • faber castell pen
    • faber castell pencils
    • faber castell pitt
    • faber castell polychromos
    • fabercastell
    • fabercastell markers
    • fabercastell paint
    • fabercastell pencils

    Do you work for Faber-Castell? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Faber-Castell compete?

    Faber-Castell is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Art supply brands3rd of 1014.8%Show ranking
    Marker brands7th of 70.52%Show ranking
    Ballpoint pen brands1st of 526.6%Show ranking
    Pen brands1st of 631.5%Show ranking
    Watercolor pencils brands1st of 543.4%Show ranking
    Colored pencils brands1st of 355.1%Show ranking
    Pencil brands1st of 270.3%Shown above
    Highlighter brands3rd of 40.68%Show ranking
    Creator with pink hair and a pink jacket

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