Faber-Castell vs Pentel:Which is more popular?
In September 2026, Faber-Castell had more branded searches than Pentel among art supply brands in New Zealand. Faber-Castell had about 1,490 branded searches, while Pentel had 740. Faber-Castell made up 14.8% of all art supply brand searches we track, and Pentel accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about art supply brands, Faber-Castell appeared in four of the five answers and Pentel in none.
Who do people search for more?
Faber-Castell, about 2 searches for every 1 for Pentel
Who does AI mention more?
Faber-Castell, mentioned in 4 of 5 answers, Pentel in 0
Who does AI recommend more?
Faber-Castell, the only one of the two named
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Top art supply brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Faber-Castell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pentel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mont Marte1st
Winsor & Newton2nd- Faber-Castell3rd
Posca4th
Derwent4th
Liquitex4th
Crayola7th
Copic8th
Pentel–
Prismacolor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Winsor & Newton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquitex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mont Marte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Derwent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Posca2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crayola1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Copic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prismacolor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about art supply brands
5 answers
Asked ChatGPT
“Which art supply brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best art supply brands in New Zealand?”
Asked ChatGPT
“What's the best art supply brand in New Zealand for painting and drawing?”
Searched Google, AI Overview
“art supplies nz”
Searched Google, AI Overview
“drawing supplies nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Faber-Castell or Pentel more popular in search?
This chart shows how often people search Google for Faber-Castell and Pentel by name. Each line represents a brand's share of searches for all ten art supply brands we track, month by month, from searches in New Zealand.
Share of searches by month for Faber-Castell, Pentel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Posca | Crayola | Faber-Castell | Pentel | Prismacolor | Copic | Derwent | Winsor & Newton | Liquitex | Mont Marte |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 21.7% | 13.4% | 9.1% | 7% | 8% | 4.4% | 3.4% | 1.1% | 0.87% |
| Nov 2025 | 37.1% | 24.1% | 13.1% | 6.6% | 5% | 7% | 3.1% | 2.7% | 0.9% | 0.5% |
| Dec 2025 | 36.8% | 25.3% | 14.3% | 4.6% | 5.7% | 6.5% | 2.6% | 2.5% | 1% | 0.65% |
| Jan 2026 | 29.6% | 20.7% | 17.1% | 8.1% | 7.4% | 6.9% | 3.8% | 3.9% | 1.7% | 0.83% |
| Feb 2026 | 35.9% | 18.7% | 14.6% | 7.6% | 7.3% | 6.8% | 4.3% | 2.7% | 1.4% | 0.65% |
| Mar 2026 | 35% | 22.8% | 11.8% | 8.3% | 6.2% | 8% | 3.5% | 2.8% | 0.93% | 0.72% |
| Apr 2026 | 31.7% | 29.1% | 12% | 6.7% | 4.5% | 8.7% | 2.9% | 2.6% | 0.85% | 0.85% |
| May 2026 | 31.5% | 29% | 11.8% | 7.8% | 5.9% | 7.4% | 2.5% | 2.4% | 0.97% | 0.79% |
| Jun 2026 | 32.6% | 26.7% | 11.3% | 8.6% | 6.3% | 7.3% | 2.7% | 2.5% | 1% | 1% |
| Jul 2026 | 32.8% | 25.5% | 10.8% | 8.9% | 7.3% | 6.6% | 3% | 2.6% | 1.3% | 1.3% |
| Aug 2026 | 31.4% | 24.8% | 13.3% | 9.2% | 5.8% | 6.4% | 3.4% | 3.2% | 1.3% | 1.1% |
| Sep 2026 | 32.6% | 25.5% | 14.8% | 7.4% | 6.7% | 5.7% | 3.1% | 2.7% | 0.89% | 0.7% |
How has the Faber-Castell and Pentel comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Pentel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among art supply brands in New Zealand moved from 13.4% to 14.8%, and its estimated monthly branded searches moved from 1.1K to 1.5K.
- Across the 12 months ending September 2026, Pentel’s share of searches among art supply brands in New Zealand moved from 9.1% to 7.4%, and its estimated monthly branded searches moved from 730 to 740.
How did search popularity change for New Zealand art supply brands in September 2026?
2 changes
In September 2026, Faber-Castell gained share of searches among art supply brands in New Zealand, from 13.3% to 14.8%.
In September 2026, Pentel lost share of searches among art supply brands in New Zealand, from 9.2% to 7.4%.
How are branded searches counted?
27 search terms
Brandwave collects information about searches that people make online using Faber-Castell’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faber-Castell
10 branded search terms
- faber castell
- faber castell erasers
- faber castell markers
- faber castell paint
- faber castell pencils
- faber castell polychromos
- fabercastell
- fabercastell markers
- fabercastell paint
- fabercastell pencils
Pentel
17 branded search terms
- pentel
- pentel brush pen
- pentel energel
- pentel energel 0.5
- pentel energel 0.7
- pentel energel 0.7 refills
- pentel energel liquid gel ink
- pentel energel liquid gel ink 0.5
- pentel energel liquid gel ink 0.7
- pentel energel pens
- pentel energel pens 0.7
- pentel energel refill
- pentel energel rtx
- pentel graphgear 1000
- pentel graphgear 500
- pentel liquid gel ink
- pentel pens
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