Brandwave

Art supply brands in New Zealand:Which brands are most popular in search?

In August 2026, Posca was the most searched among art supply brands in New Zealand, with an estimated 3.7K branded searches and 42.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Posca42.1%
  2. Faber-Castell28.1%
  3. Winsor & Newton15.7%
  4. Copic9.9%
  5. Derwent4.2%

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Share of SearchLeaderboard

Compare the paint, pencil and marker brands New Zealand artists create with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among art supply brands in New Zealand, by month

Share of Search by month for Posca, Faber-Castell, Winsor & Newton, Copic, Derwent. The figures are in the table below the chart.

View monthly share of search table
MonthPoscaFaber-CastellWinsor & NewtonCopicDerwent
Oct 202542.7%28.7%9.7%11.9%7%
Nov 202549.1%26.5%10.3%9.7%4.3%
Dec 202549%29.5%8.9%9.1%3.6%
Jan 202638.2%34.8%12.1%9.9%5%
Feb 202643.4%28.4%13.7%9.3%5.2%
Mar 202647.1%25.8%10.3%11.8%4.9%
Apr 202643.5%27.1%12.3%12.9%4.2%
May 202645.4%26.3%13.3%11.7%3.3%
Jun 202645.9%23.4%17.6%10%3.1%
Jul 202646.8%26.8%13.9%9.1%3.4%
Aug 202642.1%28.1%15.7%9.9%4.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Posca

    42.1%

    held 1st · 3.7K estimated branded searches · -15.1% vs prior month · -4.7 points

  2. 2.Faber-Castell

    28.1%

    held 2nd · 2.5K estimated branded searches · -1.2% vs prior month · +1.3 points

  3. 3.Winsor & Newton

    15.7%

    held 3rd · 1.4K estimated branded searches · +6.9% vs prior month · +1.9 points

  4. 4.Copic

    9.9%

    held 4th · 870 estimated branded searches · +2.4% vs prior month · +0.8 points

  5. 5.Derwent

    4.2%

    held 5th · 370 estimated branded searches · +15.6% vs prior month · +0.8 points

Compare search popularity between leading brands

Which brand is most popular in search among art supply brands in New Zealand?

In August 2026, Posca was the most searched among art supply brands in New Zealand, with an estimated 3.7K branded searches and 42.1% estimated Share of Search within this set. Faber-Castell is in 2nd place, 14 percentage points behind at 28.1% Share of Search.

New Zealand art supply brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Posca42.7% → 42.1%49.1%Nov 202538.2%Jan 20261st
Faber-Castell28.7% → 28.1%34.8%Jan 202623.4%Jun 20262nd
Winsor & Newton9.7% → 15.7%17.6%Jun 20268.9%Dec 20254th → 3rd
Copic11.9% → 9.9%12.9%Apr 20269.1%Jul 20263rd → 4th
Derwent7% → 4.2%7%Oct 20253.1%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Posca’s estimated Share of Search among art supply brands in New Zealand decreased from 42.7% to 42.1%.
  • Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand decreased from 28.7% to 28.1%.
  • Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supply brands in New Zealand increased from 9.7% to 15.7%.
  • Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supply brands in New Zealand decreased from 11.9% to 9.9%.
  • Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand decreased from 7% to 4.2%.
  • Across the 11 months ending August 2026, Posca’s estimated Share of Search among art supply brands in New Zealand peaked at 49.1% in November 2025 and was lowest at 38.2% in January 2026.
  • Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand peaked at 34.8% in January 2026 and was lowest at 23.4% in June 2026.
  • Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supply brands in New Zealand peaked at 17.6% in June 2026 and was lowest at 8.9% in December 2025.
  • Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supply brands in New Zealand peaked at 12.9% in April 2026 and was lowest at 9.1% in July 2026.
  • Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand peaked at 7% in October 2025 and was lowest at 3.1% in June 2026.
  • Across the 11 months ending August 2026, Winsor & Newton rose from 4th to 3rd among art supply brands in New Zealand.
  • Across the 11 months ending August 2026, Copic fell from 3rd to 4th among art supply brands in New Zealand.

How did search popularity change for New Zealand art supply brands in August 2026?

  1. In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.

  2. In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.

  3. In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.

  4. In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.

  5. In August 2026, Posca lost estimated Share of Search among art supply brands in New Zealand, from 46.8% to 42.1%.

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