Derwent vs Posca:Which is more popular by branded search in New Zealand?
In August 2026, Posca had more branded searches than Derwent among art supply brands in New Zealand. Posca was estimated to have 3.7K branded searches compared to Derwent’s 370, and held a 42.1% Share of Search versus Derwent’s 4.2%.
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Which is more popular in search, Derwent or Posca?
Compare the paint, pencil and marker brands New Zealand artists create with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Posca, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Posca | Faber-Castell | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.7% | 9.7% | 11.9% | 7% |
| Nov 2025 | 49.1% | 26.5% | 10.3% | 9.7% | 4.3% |
| Dec 2025 | 49% | 29.5% | 8.9% | 9.1% | 3.6% |
| Jan 2026 | 38.2% | 34.8% | 12.1% | 9.9% | 5% |
| Feb 2026 | 43.4% | 28.4% | 13.7% | 9.3% | 5.2% |
| Mar 2026 | 47.1% | 25.8% | 10.3% | 11.8% | 4.9% |
| Apr 2026 | 43.5% | 27.1% | 12.3% | 12.9% | 4.2% |
| May 2026 | 45.4% | 26.3% | 13.3% | 11.7% | 3.3% |
| Jun 2026 | 45.9% | 23.4% | 17.6% | 10% | 3.1% |
| Jul 2026 | 46.8% | 26.8% | 13.9% | 9.1% | 3.4% |
| Aug 2026 | 42.1% | 28.1% | 15.7% | 9.9% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Derwent and Posca comparison changed over the last 12 months?
3 findings
- Posca was ahead of Derwent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand moved from 7% to 4.2%, and its estimated monthly branded searches moved from 440 to 370.
- Across the 11 months ending August 2026, Posca’s estimated Share of Search among art supply brands in New Zealand moved from 42.7% to 42.1%, and its estimated monthly branded searches moved from 2.7K to 3.7K.
How did search popularity change for New Zealand art supply brands in August 2026?
2 changes
In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.
In August 2026, Posca lost estimated Share of Search among art supply brands in New Zealand, from 46.8% to 42.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Derwent’s and Posca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Derwent
9 branded search terms
- derwent
- derwent art supplies
- derwent drawing pencils
- derwent drawing pencils 72
- derwent inktense pencils
- derwent markers
- derwent paint
- derwent pastel pencils
- derwent pencils
Posca
16 branded search terms
- acrylic markers posca
- paint pens uni posca
- pens posca
- posca
- posca art supplies
- posca com
- posca markers
- posca near me
- posca nz
- posca paint
- posca paint marker
- posca paint pens
- posca pencils
- posca pens warehouse
- posca uni pens
- uni posca markers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.