How popular isDerwent in search?
In August 2026, there were an estimated 370 branded searches for Derwent in New Zealand which is down 15.9% over the last 11 months. Derwent holds 4.2% estimated Share of Search among New Zealand art supply brands and is ranked 5th of 5 competitors for search popularity.
Posca42.1%Faber-Castell28.1%
Winsor & Newton15.7%
Copic9.9%
Derwent4.2%
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Which art supply brands compete with Derwent?
Share of Search by month for Posca, Faber-Castell, Winsor & Newton, Copic, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Posca | Faber-Castell | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.7% | 9.7% | 11.9% | 7% |
| Nov 2025 | 49.1% | 26.5% | 10.3% | 9.7% | 4.3% |
| Dec 2025 | 49% | 29.5% | 8.9% | 9.1% | 3.6% |
| Jan 2026 | 38.2% | 34.8% | 12.1% | 9.9% | 5% |
| Feb 2026 | 43.4% | 28.4% | 13.7% | 9.3% | 5.2% |
| Mar 2026 | 47.1% | 25.8% | 10.3% | 11.8% | 4.9% |
| Apr 2026 | 43.5% | 27.1% | 12.3% | 12.9% | 4.2% |
| May 2026 | 45.4% | 26.3% | 13.3% | 11.7% | 3.3% |
| Jun 2026 | 45.9% | 23.4% | 17.6% | 10% | 3.1% |
| Jul 2026 | 46.8% | 26.8% | 13.9% | 9.1% | 3.4% |
| Aug 2026 | 42.1% | 28.1% | 15.7% | 9.9% | 4.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 3.7K | -15.1% | -4.7 points | |
| 2, held 2nd | 28.1% | 2.5K | -1.2% | +1.3 points | |
| 3, held 3rd | 15.7% | 1.4K | +6.9% | +1.9 points | |
| 4, held 4th | 9.9% | 870 | +2.4% | +0.8 points | |
| 5, held 5th | 4.2% | 370 | +15.6% | +0.8 points |
1.
Posca42.1%
held 1st · 3.7K estimated branded searches · -15.1% vs prior month · -4.7 points
28.1%
held 2nd · 2.5K estimated branded searches · -1.2% vs prior month · +1.3 points
15.7%
held 3rd · 1.4K estimated branded searches · +6.9% vs prior month · +1.9 points
4.
Copic9.9%
held 4th · 870 estimated branded searches · +2.4% vs prior month · +0.8 points
5.
Derwent4.2%
held 5th · 370 estimated branded searches · +15.6% vs prior month · +0.8 points
Compare search popularity between Derwent and its closest rivals
How has branded search demand for Derwent changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Derwent in New Zealand fell from 440 to 370.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand decreased from 7% to 4.2%.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand peaked at 7% in October 2025 and was lowest at 3.1% in June 2026.
How did search popularity change for New Zealand art supply brands in August 2026?
5 changes
In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.
In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.
In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.
In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.
In August 2026, Posca lost estimated Share of Search among art supply brands in New Zealand, from 46.8% to 42.1%.
How is Derwent measured?
Brandwave collects information about searches that people make online using Derwent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- derwent
- derwent art supplies
- derwent drawing pencils
- derwent drawing pencils 72
- derwent inktense pencils
- derwent markers
- derwent paint
- derwent pastel pencils
- derwent pencils
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Is Derwent your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.