Derwent vs Faber-Castell:Which is more popular by branded search in New Zealand?
In August 2026, Faber-Castell had more branded searches than Derwent among art supply brands in New Zealand. Faber-Castell was estimated to have 2.5K branded searches compared to Derwent’s 370, and held a 28.1% Share of Search versus Derwent’s 4.2%.
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Which is more popular in search, Derwent or Faber-Castell?
Compare the paint, pencil and marker brands New Zealand artists create with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Faber-Castell, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Posca | Faber-Castell | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.7% | 9.7% | 11.9% | 7% |
| Nov 2025 | 49.1% | 26.5% | 10.3% | 9.7% | 4.3% |
| Dec 2025 | 49% | 29.5% | 8.9% | 9.1% | 3.6% |
| Jan 2026 | 38.2% | 34.8% | 12.1% | 9.9% | 5% |
| Feb 2026 | 43.4% | 28.4% | 13.7% | 9.3% | 5.2% |
| Mar 2026 | 47.1% | 25.8% | 10.3% | 11.8% | 4.9% |
| Apr 2026 | 43.5% | 27.1% | 12.3% | 12.9% | 4.2% |
| May 2026 | 45.4% | 26.3% | 13.3% | 11.7% | 3.3% |
| Jun 2026 | 45.9% | 23.4% | 17.6% | 10% | 3.1% |
| Jul 2026 | 46.8% | 26.8% | 13.9% | 9.1% | 3.4% |
| Aug 2026 | 42.1% | 28.1% | 15.7% | 9.9% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Derwent and Faber-Castell comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Derwent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand moved from 7% to 4.2%, and its estimated monthly branded searches moved from 440 to 370.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand moved from 28.7% to 28.1%, and its estimated monthly branded searches moved from 1.8K to 2.5K.
How did search popularity change for New Zealand art supply brands in August 2026?
2 changes
In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.
In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Derwent’s and Faber-Castell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Derwent
9 branded search terms
- derwent
- derwent art supplies
- derwent drawing pencils
- derwent drawing pencils 72
- derwent inktense pencils
- derwent markers
- derwent paint
- derwent pastel pencils
- derwent pencils
Faber-Castell
28 branded search terms
- faber castell
- faber castell 48 colour pencils
- faber castell albrecht durer watercolor pencils
- faber castell art supplies
- faber castell click pencil
- faber castell colored pencils
- faber castell com
- faber castell connector pens
- faber castell erasers
- faber castell felt pens
- faber castell graphite pencils
- faber castell markers
- faber castell near me
- faber castell nz
- faber castell online
- faber castell paint
- faber castell pen
- faber castell pencils
- faber castell pitt artist pen
- faber castell pitt pastel pencils
- faber castell polychromos
- faber castell polychromos colored pencils
- faber castell polychromos pencils
- faber castell watercolor pencils
- fabercastell
- fabercastell markers
- fabercastell paint
- fabercastell pencils
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.