Brandwave

How popular isFaber-Castell in search?

In August 2026, there were an estimated 2.5K branded searches for Faber-Castell in New Zealand which is up 37.8% over the last 11 months. Faber-Castell holds 28.1% estimated Share of Search among New Zealand art supply brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Posca42.1%
  2. Faber-Castell28.1%
  3. Winsor & Newton15.7%
  4. Copic9.9%
  5. Derwent4.2%
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Which art supply brands compete with Faber-Castell?

Faber-Castell against art supply brands in New Zealand, by month

Share of Search by month for Posca, Faber-Castell, Winsor & Newton, Copic, Derwent. The figures are in the table below the chart.

View monthly share of search table
MonthPoscaFaber-CastellWinsor & NewtonCopicDerwent
Oct 202542.7%28.7%9.7%11.9%7%
Nov 202549.1%26.5%10.3%9.7%4.3%
Dec 202549%29.5%8.9%9.1%3.6%
Jan 202638.2%34.8%12.1%9.9%5%
Feb 202643.4%28.4%13.7%9.3%5.2%
Mar 202647.1%25.8%10.3%11.8%4.9%
Apr 202643.5%27.1%12.3%12.9%4.2%
May 202645.4%26.3%13.3%11.7%3.3%
Jun 202645.9%23.4%17.6%10%3.1%
Jul 202646.8%26.8%13.9%9.1%3.4%
Aug 202642.1%28.1%15.7%9.9%4.2%
Sep 2026—————

  1. 1.Posca

    42.1%

    held 1st · 3.7K estimated branded searches · -15.1% vs prior month · -4.7 points

  2. 2.Faber-Castell

    28.1%

    held 2nd · 2.5K estimated branded searches · -1.2% vs prior month · +1.3 points

  3. 3.Winsor & Newton

    15.7%

    held 3rd · 1.4K estimated branded searches · +6.9% vs prior month · +1.9 points

  4. 4.Copic

    9.9%

    held 4th · 870 estimated branded searches · +2.4% vs prior month · +0.8 points

  5. 5.Derwent

    4.2%

    held 5th · 370 estimated branded searches · +15.6% vs prior month · +0.8 points

Compare search popularity between Faber-Castell and its closest rivals

How has branded search demand for Faber-Castell changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Faber-Castell in New Zealand rose from 1.8K to 2.5K.
  • Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand decreased from 28.7% to 28.1%.
  • Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand peaked at 34.8% in January 2026 and was lowest at 23.4% in June 2026.

How did search popularity change for New Zealand art supply brands in August 2026?

  1. In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.

  2. In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.

  3. In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.

  4. In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.

  5. In August 2026, Posca lost estimated Share of Search among art supply brands in New Zealand, from 46.8% to 42.1%.

How is Faber-Castell measured?

Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms

  • faber castell
  • faber castell 48 colour pencils
  • faber castell albrecht durer watercolor pencils
  • faber castell art supplies
  • faber castell click pencil
  • faber castell colored pencils
  • faber castell com
  • faber castell connector pens
  • faber castell erasers
  • faber castell felt pens
  • faber castell graphite pencils
  • faber castell markers
  • faber castell near me
  • faber castell nz
  • faber castell online
  • faber castell paint
  • faber castell pen
  • faber castell pencils
  • faber castell pitt artist pen
  • faber castell pitt pastel pencils
  • faber castell polychromos
  • faber castell polychromos colored pencils
  • faber castell polychromos pencils
  • faber castell watercolor pencils
  • fabercastell
  • fabercastell markers
  • fabercastell paint
  • fabercastell pencils

Do you work for Faber-Castell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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