Faber-Castell vs Winsor & Newton:Which is more popular by branded search in New Zealand?
In August 2026, Faber-Castell had more branded searches than Winsor & Newton among art supply brands in New Zealand. Faber-Castell was estimated to have 2.5K branded searches compared to Winsor & Newton’s 1.4K, and held a 28.1% Share of Search versus Winsor & Newton’s 15.7%.
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Which is more popular in search, Faber-Castell or Winsor & Newton?
Compare the paint, pencil and marker brands New Zealand artists create with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Faber-Castell, Winsor & Newton. The figures are in the table below the chart.
View monthly share of search table
| Month | Posca | Faber-Castell | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.7% | 9.7% | 11.9% | 7% |
| Nov 2025 | 49.1% | 26.5% | 10.3% | 9.7% | 4.3% |
| Dec 2025 | 49% | 29.5% | 8.9% | 9.1% | 3.6% |
| Jan 2026 | 38.2% | 34.8% | 12.1% | 9.9% | 5% |
| Feb 2026 | 43.4% | 28.4% | 13.7% | 9.3% | 5.2% |
| Mar 2026 | 47.1% | 25.8% | 10.3% | 11.8% | 4.9% |
| Apr 2026 | 43.5% | 27.1% | 12.3% | 12.9% | 4.2% |
| May 2026 | 45.4% | 26.3% | 13.3% | 11.7% | 3.3% |
| Jun 2026 | 45.9% | 23.4% | 17.6% | 10% | 3.1% |
| Jul 2026 | 46.8% | 26.8% | 13.9% | 9.1% | 3.4% |
| Aug 2026 | 42.1% | 28.1% | 15.7% | 9.9% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Faber-Castell and Winsor & Newton comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Winsor & Newton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Faber-Castell’s estimated Share of Search among art supply brands in New Zealand moved from 28.7% to 28.1%, and its estimated monthly branded searches moved from 1.8K to 2.5K.
- Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supply brands in New Zealand moved from 9.7% to 15.7%, and its estimated monthly branded searches moved from 610 to 1.4K.
How did search popularity change for New Zealand art supply brands in August 2026?
2 changes
In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.
In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Faber-Castell’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faber-Castell
28 branded search terms
- faber castell
- faber castell 48 colour pencils
- faber castell albrecht durer watercolor pencils
- faber castell art supplies
- faber castell click pencil
- faber castell colored pencils
- faber castell com
- faber castell connector pens
- faber castell erasers
- faber castell felt pens
- faber castell graphite pencils
- faber castell markers
- faber castell near me
- faber castell nz
- faber castell online
- faber castell paint
- faber castell pen
- faber castell pencils
- faber castell pitt artist pen
- faber castell pitt pastel pencils
- faber castell polychromos
- faber castell polychromos colored pencils
- faber castell polychromos pencils
- faber castell watercolor pencils
- fabercastell
- fabercastell markers
- fabercastell paint
- fabercastell pencils
Winsor & Newton
19 branded search terms
- designers gouache winsor newton
- professional watercolor winsor newton
- winsor & newton
- winsor & newton markers
- winsor & newton nz
- winsor & newton paint
- winsor & newton pencils
- winsor and newton cotman watercolor
- winsor and newton gouache
- winsor and newton oil
- winsor and newton watercolor
- winsor newton
- winsor newton art supplies
- winsor newton markers
- winsor newton paint
- winsor newton pencils
- winsor newton water colors
- winsornewton
- winsornewton com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.