Brandwave

How popular isWinsor & Newton in search?

In August 2026, there were an estimated 1.4K branded searches for Winsor & Newton in New Zealand which is up 127.9% over the last 11 months. Winsor & Newton holds 15.7% estimated Share of Search among New Zealand art supply brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Posca42.1%
  2. Faber-Castell28.1%
  3. Winsor & Newton15.7%
  4. Copic9.9%
  5. Derwent4.2%
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Which art supply brands compete with Winsor & Newton?

Winsor & Newton against art supply brands in New Zealand, by month

Share of Search by month for Posca, Faber-Castell, Winsor & Newton, Copic, Derwent. The figures are in the table below the chart.

View monthly share of search table
MonthPoscaFaber-CastellWinsor & NewtonCopicDerwent
Oct 202542.7%28.7%9.7%11.9%7%
Nov 202549.1%26.5%10.3%9.7%4.3%
Dec 202549%29.5%8.9%9.1%3.6%
Jan 202638.2%34.8%12.1%9.9%5%
Feb 202643.4%28.4%13.7%9.3%5.2%
Mar 202647.1%25.8%10.3%11.8%4.9%
Apr 202643.5%27.1%12.3%12.9%4.2%
May 202645.4%26.3%13.3%11.7%3.3%
Jun 202645.9%23.4%17.6%10%3.1%
Jul 202646.8%26.8%13.9%9.1%3.4%
Aug 202642.1%28.1%15.7%9.9%4.2%
Sep 2026—————

  1. 1.Posca

    42.1%

    held 1st · 3.7K estimated branded searches · -15.1% vs prior month · -4.7 points

  2. 2.Faber-Castell

    28.1%

    held 2nd · 2.5K estimated branded searches · -1.2% vs prior month · +1.3 points

  3. 3.Winsor & Newton

    15.7%

    held 3rd · 1.4K estimated branded searches · +6.9% vs prior month · +1.9 points

  4. 4.Copic

    9.9%

    held 4th · 870 estimated branded searches · +2.4% vs prior month · +0.8 points

  5. 5.Derwent

    4.2%

    held 5th · 370 estimated branded searches · +15.6% vs prior month · +0.8 points

Compare search popularity between Winsor & Newton and its closest rivals

How has branded search demand for Winsor & Newton changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Winsor & Newton in New Zealand rose from 610 to 1.4K.
  • Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supply brands in New Zealand increased from 9.7% to 15.7%.
  • Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supply brands in New Zealand peaked at 17.6% in June 2026 and was lowest at 8.9% in December 2025.
  • Across the 11 months ending August 2026, Winsor & Newton rose from 4th to 3rd among art supply brands in New Zealand.

How did search popularity change for New Zealand art supply brands in August 2026?

  1. In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.

  2. In August 2026, Faber-Castell gained estimated Share of Search among art supply brands in New Zealand, from 26.8% to 28.1%.

  3. In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.

  4. In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%.

  5. In August 2026, Posca lost estimated Share of Search among art supply brands in New Zealand, from 46.8% to 42.1%.

How is Winsor & Newton measured?

Brandwave collects information about searches that people make online using Winsor & Newton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • designers gouache winsor newton
  • professional watercolor winsor newton
  • winsor & newton
  • winsor & newton markers
  • winsor & newton nz
  • winsor & newton paint
  • winsor & newton pencils
  • winsor and newton cotman watercolor
  • winsor and newton gouache
  • winsor and newton oil
  • winsor and newton watercolor
  • winsor newton
  • winsor newton art supplies
  • winsor newton markers
  • winsor newton paint
  • winsor newton pencils
  • winsor newton water colors
  • winsornewton
  • winsornewton com

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How the Brand Demand Index is measured

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