Copic vs Winsor & Newton:Which is more popular by branded search in New Zealand?
In August 2026, Winsor & Newton had more branded searches than Copic among art supply brands in New Zealand. Winsor & Newton was estimated to have 1.4K branded searches compared to Copic’s 870, and held a 15.7% Share of Search versus Copic’s 9.9%.
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Which is more popular in search, Copic or Winsor & Newton?
Compare the paint, pencil and marker brands New Zealand artists create with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Winsor & Newton, Copic. The figures are in the table below the chart.
View monthly share of search table
| Month | Posca | Faber-Castell | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.7% | 9.7% | 11.9% | 7% |
| Nov 2025 | 49.1% | 26.5% | 10.3% | 9.7% | 4.3% |
| Dec 2025 | 49% | 29.5% | 8.9% | 9.1% | 3.6% |
| Jan 2026 | 38.2% | 34.8% | 12.1% | 9.9% | 5% |
| Feb 2026 | 43.4% | 28.4% | 13.7% | 9.3% | 5.2% |
| Mar 2026 | 47.1% | 25.8% | 10.3% | 11.8% | 4.9% |
| Apr 2026 | 43.5% | 27.1% | 12.3% | 12.9% | 4.2% |
| May 2026 | 45.4% | 26.3% | 13.3% | 11.7% | 3.3% |
| Jun 2026 | 45.9% | 23.4% | 17.6% | 10% | 3.1% |
| Jul 2026 | 46.8% | 26.8% | 13.9% | 9.1% | 3.4% |
| Aug 2026 | 42.1% | 28.1% | 15.7% | 9.9% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Copic and Winsor & Newton comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Winsor & Newton took it in November 2025, Copic took it in December 2025, Winsor & Newton took it in January 2026, Copic took it in March 2026, Winsor & Newton took it in May 2026.
- Across the 11 months ending August 2026, Copic’s estimated Share of Search among art supply brands in New Zealand moved from 11.9% to 9.9%, and its estimated monthly branded searches moved from 750 to 870.
- Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supply brands in New Zealand moved from 9.7% to 15.7%, and its estimated monthly branded searches moved from 610 to 1.4K.
How did search popularity change for New Zealand art supply brands in August 2026?
2 changes
In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%.
In August 2026, Copic gained estimated Share of Search among art supply brands in New Zealand, from 9.1% to 9.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Copic’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Copic
12 branded search terms
- copic
- copic alcohol markers
- copic art supplies
- copic jp
- copic markers
- copic near me
- copic nz
- copic paint
- copic pencils
- copic pens set
- marker copic ciao
- marker copic sketch
Winsor & Newton
19 branded search terms
- designers gouache winsor newton
- professional watercolor winsor newton
- winsor & newton
- winsor & newton markers
- winsor & newton nz
- winsor & newton paint
- winsor & newton pencils
- winsor and newton cotman watercolor
- winsor and newton gouache
- winsor and newton oil
- winsor and newton watercolor
- winsor newton
- winsor newton art supplies
- winsor newton markers
- winsor newton paint
- winsor newton pencils
- winsor newton water colors
- winsornewton
- winsornewton com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.